Marketing Executive (Content and Communications)

Want to revolutionize the future of education and do meaningful work that transforms future generations lives

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology we can transform students into the world leaders of tomorrow. Were the worlds leading college admissions consultancy with over 1330 Ivy League offers and 2140 to the US Top 15. With a passionate team of 800 thats rapidly expanding across 30 markets our unique tech platform connects expert-led guidance and proven data-driven strategies from 3000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application from essays to extracurriculars ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors including Tiger Global and Ice House Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

To support our students we have built / purpose for the role

Were looking for a Marketing Executive to oversee Content Campaigns SEO and Communications to join Crimson Educations Singapore marketing this role youll own end-to-end campaign planning execution and content marketing shaping how families discover engage with and connect to our brand.

Youll work across multiple channels to build strong brand narratives create compelling content (with a strong focus on long-form lifecycle and campaign-driven content) and deliver campaigns that drive awareness engagement and conversion. This role offers the opportunity to work in a fast-paced high-growth environment collaborate closely with cross-functional teams and see tangible impact from your work.

This is a full-time hybrid role based in Singapore. Open to Singapore citizens and permanent residents only.

What are the main responsibilities for this role

• Lead end-to-end marketing campaigns from ideation and content creation to launch optimization and performance analysis

• Create engaging content across social email digital ads video and website

• Collaborate with product sales and service teams to translate program offerings into clear compelling campaigns

• Manage creative production by briefing designers and overseeing visuals and video content

• Track and optimize campaign performance using key metrics

• Own timelines and budgets to ensure smooth high-quality delivery
  

What skills and experience are required

• Lead end-to-end marketing campaigns from ideation and content creation to launch optimization and performance analysis

• Create high-quality content across email (EDMs) blogs website digital ads video and social channels with an emphasis on long-form and campaign-led storytelling

• Develop and manage blog and EDM content strategies to support lead generation nurturing and conversion

• Collaborate with product sales and service teams to translate program offerings into clear compelling campaign narratives

• Support PR and communications including press materials media interviews or inquiries and ensuring positive coverage

• Manage creative production by briefing designers and overseeing visuals and video content

• Track and optimize campaign performance using key metrics

• Own timelines and budgets to ensure smooth high-quality delivery

Why work for Crimson

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.