Analytics and Personalization Lead
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP) a pure holding company established on January 1 2020 the Dentsu Group encompasses two operational networks: dentsu japan network which oversees Dentsus agency operations in Japan and dentsu international its international business headquarters in London which oversees Dentsus agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65000 dedicated professionals the Dentsu Group provides a comprehensive range of client-centric integrated communications media and digital services through its five leadership brandsCarat dentsu X iProspect Dentsu Creative and Merkleas well as through Dentsu Japan Network companies including Dentsu Inc. the worlds largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Job Description
We are looking for a passionate Personalisation Manager with 3-5 years of relevant work experience for our Singapore office. We work with some of the most reputable brands in the SEA region from sectors including FSIs Technology Airlines Telco Retail B2C companies. To satisfy these customers we ensure that everyone on the team is passionate about Measurement and Analytics along with the expertise in CRO & Media landscape and is constantly working towards maximizing the results for our customers via a strong and practical knowledge of the platforms including consulting of best practices implementation and consulting of use cases.
Responsibilities
- Work on exciting projects involving Analytics & CRO consultation and top level implementation support reporting and analysis for the customers
- Run analysis and find patterns on Analytics data and identify actionable insights for clients
- Work with in-house consultants & clients to understand clients needs and develop solutions
- Work with some of the largest brands in the region and consult them on how they can improve the business outcomes via Analytics Measurement and CRO
- Build client relationships to always drive key business outcomes
- Manage the delivery teams for the delivery to ensure the customer goals are met effectively
Key Requirements
- 3 to 5 years of relevant hands-on work experience and a passion for Analytics & CRO platforms like - Salesforce Marketing Cloud Personalization / Salesforce Interaction Studio Adobe Target Conductrics Monetate ContentSquare Dynamic Yield VWO Optimizely A/B Tasty etc.
- Understanding of how the Digital Marketing ecosystem works beyond Analytics & CRO especially on the Media side with an understanding of the holistic GMP stack
- Strong analytical skills and capability to translate business requirements into technical requirement milestones for a smooth project delivery
- Ability to switch between multiple accounts and projects zoom out and look at the bigger picture to drive value for the customers
- Liaise with internal and external stakeholders to achieve customer excellence
- Passionate about analytics CRO & technology must love to share the perspective and the ideology with everyone around the same
- Any certifications on Analytics & CRO platforms is a plus
#LI-DNI
Location:
SingaporeBrand:
Happy MarketerTime Type:
Full timeContract Type:
Permanent
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
