Senior Analyst, Marketing Effectiveness and Insights
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Job Location:
Monthly Salary:
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
We are looking for an analyst to join our team. You are innovative with a thirst for knowledge You can think on your feet connect disparate dots imagine connections and importantly craft approaches to turn ideas and imagination into real capabilities inspired by data.
You are excited about delivering the best work so that it can drive a change/impact to our clients business. Your role will be to explicate and analyse consumer business and media data and to develop models that can quantify the impact of marketing activities on consumer addition this role will also be poised to develop and implement leading products within the network excellent for individuals with a thirst of innovation
This individual will be in an excellent position to be part of a growing team within the network further developing our offering and ability to drive the networks data vision.
RESPONSIBILITIES
- To play a role in the project delivery from data collection to analysis to report writing
- Data/Information gathering and cleansing
- Analysing and building models
- Writing and delivering reports
- Interpreting results to identify value creation opportunities for clients
- Demonstrates problem solving and intervention when necessary
SKILLS REQUIRED
- Tertiary qualification (Business Econometrics Analytics Applied Statistics or related discipline).
- Experience in econometric modelling / SPSS preferred
- Knowledge of Advanced Excel
- Good communication skill
- Excellent attention to detail
- Passionate about data
#LI-DNI
Location:
SingaporeBrand:
CaratTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
