The Content Marketing Specialist is responsible for developing managing and optimizing marketing content across digital and owned channels in alignment with brand guidelines and business objectives. The role focuses on high-quality content execution that supports brand positioning audience engagement and marketing performance.
Role description:
Content Development & Execution
Develop and manage content for:
Social media platforms (Instagram Facebook LinkedIn TikTok)
Website and SEO-driven editorial content
CRM communications (newsletters email campaigns)
B2B marketing materials (brochures presentations media kits)
Adapt content to channel-specific requirements (format tone audience objectives)
Ensure consistency with brand identity tone of voice and quality standards Prepare and pass non-collectible debtors to the litigation / third party team
Edit proofread and optimize content prior to publication
Content Planning & Coordination
Contribute to the development and execution of the editorial calendar
Coordinate content delivery with internal stakeholders and external partners (creative production)
Manage content updates and revisions in line with campaign timelines and priorities
Social Media Community Management
Manage day-to-day community interactions across social media platforms
Monitor conversations and audience feedback
Contribute to maintaining a consistent and high-quality brand presence in public digital spaces
Performance & Optimization
Monitor content performance using platform analytics
Track key engagement and reach indicators
Support continuous improvement of content based on insights and performance data
Required Qualifications & Skills
Minimum 2 - 4 years of experience in content marketing social media or related roles
Strong copywriting and editing skills
Professional proficiency in Romanian and English
Hands-on experience with major social media platforms
Understanding of content marketing principles and SEO fundamentals
Strong organizational skills and attention to detail
Ability to manage multiple priorities and meet deadlines
Preferred Qualifications
Experience in lifestyle hospitality premium or luxury brands
Experience using content creation or design tools (e.g. Canva AI)
Familiarity with CRM or email marketing platforms
What We Offer
A structured specialist role within a premium multi-brand organization
Exposure to diverse market segments & marketing projects
A professional standards-driven working environment
Opportunities for skill development and long-term growth
Since 1998 weve been active in the Human Resources consulting market providing regional coverage across four key areas of expertise: recruitment and selection personnel leasing assessment centers and consultancy. As leaders in Transylvania weve expanded our reach to embrace a culture ... View more