Marketing Executive (Content and Campaigns)

Crimson Education is the worlds leading college admissions consulting firm with over 1490 Ivy League offers and 2410 to the US Top 15. We help ambitious students gain admission to the worlds top universities through expert-led guidance and proven data-driven strategies. Crimson students are 7x more likely to get into the Ivy League than their peers. We were recently featured on the front page of the Wall Street Journal.

Crimson is the only college admissions consultancy that brings together:

• Former Ivy League and Top 20 admissions officers to rigorously review and refine applications

• Professors and PhD teaching fellows from leading universities to guide students through original independent research with pathways to selective peer-reviewed publication or conference presentation

• Past ISEF winners and judges who coach students to compete for state national and international science fair awards

• Capstone project mentors who help students design and scale leadership initiatives with real-world impact measurable outcomes and credible external validation

Were backed by leading VC firms including Tiger Global Heal Partners IceHouse Ventures and Movac and recently closed a USD $40M Series D funding round at a USD $640M valuation. We now operate across 21 markets worldwide including the US Canada UK Singapore Japan Hong Kong Australia and New Zealand.

The Role

Were looking for a Marketing Executive specialising in (Comms SEO Video) to join Crimson Educations Singapore marketing this role youll support end-to-end campaign planning execution and content marketing shaping how families discover engage with and connect with our brand.

Youll work across multiple channels to build strong brand narratives and create compelling content across formats including long-form written content digital campaigns and video. A key part of this role will be supporting the ideation and production of video content helping bring our campaigns student stories and events to life through engaging visual storytelling.

This role offers the opportunity to work in a fast-paced high-growth environment collaborate closely with cross-functional teams and see tangible impact from your work across campaigns brand and content.

This is a full-time hybrid role based in Singapore. Open to Singapore citizens and permanent residents only.

What are the main responsibilities for this role

• Plan and execute end-to-end marketing campaigns from ideation and content creation to launch optimization and performance tracking

• Lead ideation scripting filming and editing of video content for digital campaigns social media and events including event highlights student stories and educational content

• Create marketing content across blogs EDMs websites digital ads and social media with a focus on campaign storytelling that drives lead generation and conversion

• Collaborate with product sales and service teams to translate program offerings into clear compelling campaign narratives and video concepts

• Manage creative production by briefing designers coordinating visual and video assets and ensuring campaigns are delivered on time and on budget

• Track and optimize campaign performance using key metrics such as engagement CTR and conversions
  

What skills and experience are required

• Bachelors degree in marketing com munications journalism or a related discipline

• 23 years of experience in branding content marketing video production PR communications or advertising roles either in-house or at an agency

• Proven experience creating and managing content across channels including long-form content (blogs EDMs website)

• Strong writing editing and content structuring skills with the ability to adapt tone and messaging across formats and audiences

• Experience creating or producing video content (filming editing or scripting) for marketing social media or campaigns

• Familiarity with SEO and SEM including content optimization and paid search campaigns is a plus

• Comfortable managing content pipelines and calendars from briefing to review to publication

• Familiar with content performance metrics (e.g. engagement CTR conversion) and using data to inform optimization

• Interest in education student outcomes or global learning pathways; familiarity with admissions and international education systems is a plus

Why work for Crimson

• Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

• $1000 individual training budget per year we love to Level Up (its one of our core values)!

• Psychologist on staff

• Insightful fireside chats and workshops to help support our high-performing and ambitious team

• Radical Candor is a feedback approach we live by

• Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

Please keep an eye on your spam/junk email folder for correspondence from Team Tailor.