Job Description:
Merkle is a leading data-driven Customer Experience Management (CXM) company that specializes in the delivery of unique personalized customer experiences across platforms and devices.
Merkleare a team of dreamers doers and deliverers. Our collaborative and agile ways of working meanyoulldevelop versatile skills and be exposed to new and exciting thinking. Combine that with a pioneering spirit aimed at making a positive impact on brands society & each otherandyoullsoon realise whywereat the forefront of the digital economy.
Whatyour day might look like:
As Associate DirectorData & Analytics you will play a pivotal role in turning complex data into strategic actionable insights that elevate customer experience (CX) optimise media performance and drive measurable business outcomes for our clients.
Youllact as a trusted partner to senior stakeholdersboth internally and client-sideoverseeing the full data lifecycle shaping analytics frameworks and guiding the evolution of measurement governance and automation capabilities.
This role is ideal for someone who blends advanced analyticsexpertisewith leadership commercial acumen and the ability to bring clarity to complexity.
Responsibilities include:
Translate data into insights that shape CX media and marketing strategy.
Build strong relationships with clients ensuring alignment on data needs and measurement approaches.
Uncover audience behaviour campaign performance drivers and opportunities for growth.
Oversee tagging analytics implementation and cross-channel measurement.
Work acrossCustomer data platformdigital analyticsinfrastructure and privacy-led environments.
Lead quality assurance of analytics outputs and ensure scalable futureready data practices.
Oversee development of dashboards and reporting automation across platforms like Tableau Power BI Looker Studio and Adobe/Google suites.
Continuously optimise campaigns and measurement frameworks to improve effectiveness and ROI.
Guide teams in delivering high-quality analysis insights and technical implementation.
Work closely with media technology product and CX teams to drive integrated outcomes.
Contribute to forecasting resource planning andidentifyingnew analytics opportunities.
A bit about you:
Extensive background indigitalanalyticsmarketingscience or marketing analyticsideally within agency consultancy or digital environments.
Deep understanding of digital ecosystems acrossweb appsocial programmatic search and video.
Strongproficiencyin GA4 Adobe Analytics tag management SQL/R/Python and data visualisation tools.
Handson experience with CDPs/CRMs (e.g. Tealium Salesforce) and cleanroom-based data environments.
Familiarity with front-end technologies such as CSS HTML and JavaScript for tracking and implementation.
Strong grasp of emerging trends: AI automation privacy audience behaviour and ad tech evolution.
Expertisein measurement frameworks including MMM MTA attribution and modelling.
A passion for innovation automation and building data-driven cultures.
A strategic thinker with exceptional communication and storytelling skills.
Highly collaborative commercially minded and able to influence senior stakeholders.
Naturally curious detail-oriented and proactive in solving problems andidentifyingopportunities.
An inclusive resilient leader who thrives in fast-paced cross-functional environments.
Whatsin it for you:
Real flexibility to work when and where you feel most productive with our Be the Best You policy which includes a $250 contribution to your home office set up.
The opportunity to give back with dedicated volunteer leave and our whole-company event One Day for Change.
5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day your way.
Career Development and Learning & Development opportunities including access to our global onlinedentsuUniversity.
Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us this is the foundation for great innovation which in turn generates better outcomes for our peoplepartnersand communities. This is why we encourage applications from people with disabilities and of all ages nationalitiesbackgroundsand cultures.
If you want to belong to a one global network where opportunities are limitless. We look forward to welcoming you.
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Location:
SydneyBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Director
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.