Director Of Sales Wfsb

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WFSB:

WFSB Channel 3 Eyewitness News is everywhere. Were Connecticuts #1 source for the latest weather including Connecticuts only LIVE Doppler radar breaking news traffic and all the info you need to make it through your day.

Job Summary/Description:

Are you a digital-first sales leader born to dominate both the TV and digital landscape not just selling but being the full-service digital agency our clients turn to for transformational results Do you live to craft groundbreaking multi-platform strategies command the local market and empower a team to achieve unprecedented success At WFSB the dominant #1 TV station (a CBS affiliate) in Hartford we also power a rapidly growing fully distributed independent station WWAX focused on local news and sports. We are the essential marketing partner for businesses amplified by incredible partnerships like UConn and the Boston Red Sox and a commitment to a winning culture thats second to none. We need a Director of Sales who can seize this opportunity with passion an unwavering digital-first mindset and a genuine commitment to cultivating a high-performing supportive culture all while leveraging an extensive suite of Gray Digital Media products to fundamentally transform client businesses.

Duties/Responsibilities include but are not limited to:

What Youll Do:

Lead a winning digital-first sales team: Inspire mentor and coach a high-performing sales force across WFSB and WWAX fostering a culture of accountability innovation and continuous growth across all platforms. Youll ensure every team member is a digital solutions expert and a strategic marketing partner.
Drive robust local direct revenue: Develop and execute aggressive strategies to identify pursue and close significant new local direct business opportunities for both stations always integrating powerful digital solutions to maximize client ROI.
Be the full-service digital agency: You will lead your team to be the comprehensive digital marketing experts for our clients. This means deeply understanding their needs and leveraging our plethora of cutting-edge Gray Digital Media products from targeted display and video to SEO/SEM social media management and connected TV to build sophisticated results-driven campaigns that get real results.
Strategize and execute multi-platform campaigns: Craft comprehensive sales plans set ambitious targets and implement the tactics needed to exceed market share goals and outpace the competition for both WFSB and WWAX utilizing our dominant market presence and diverse digital and broadcast offerings.
Cultivate deep client partnerships: Build and maintain strong lasting relationships with key clients agencies and our high-profile sports partners positioning WFSB as the essential trusted full-spectrum marketing partner for their success.
Innovate with digital at the core: Champion new products creative solutions and cross-platform opportunities that meet evolving client needs and solidify our position as a market leader in both traditional and forward-thinking digital media solutions.

Qualifications/Requirements:

What You Bring:

Progressive sales leadership experience in media with a proven track record of exceeding revenue targets.
Deep expertise in both traditional and advanced digital sales strategies with a strong understanding of how to effectively integrate multi-platform solutions and experience working with a broad cutting-edge digital product suite.
A natural leader who motivates and empowers teams across multiple stations fostering a collaborative and competitive environment where people genuinely enjoy their jobs and embrace digital innovation.
Exceptional business acumen and a knack for identifying and seizing new market opportunities particularly in the rapidly evolving digital landscape.
Strong analytical skills to interpret data forecast trends and make data-driven decisions that propel digital growth.
Outstanding communication and presentation skills you can pitch persuade and inspire clearly articulating complex digital strategies.
A proactive urgent approach to sales always seeking the next big win and the next digital solution.
A passion for local media and understanding its vital role in the community both on-air and online.

Why Youll Love It Here:

Lead a Dominant #1 with Digital Edge: Youll be at the helm of WFSB the dominant #1 TV station leveraging established broadcast success to drive even greater innovation and growth with a relentless focus on digital.
True Digital Agency Power: This isnt just selling spots; you will lead a team that IS the full-service digital agency for clients building comprehensive impactful campaigns with a vast array of cutting-edge Gray Digital Media products.
Culture is Our Priority: Our leadership is deeply committed to fostering a vibrant supportive culture where every team member feels valued enjoys coming to work and has clear pathways for personal and professional success in a rapidly evolving industry.
Multi-platform Impact: Youre not just selling; youre shaping strategies across TV digital and exciting sports partnerships (like UConn and the Red Sox!) making a tangible difference in how our community connects and how businesses thrive.
Dynamic Future-Focused Team: Join a passionate dedicated and fun group of professionals who are serious about winning supporting each other and embracing the future of media sales.
Community Connection: Make a tangible difference by helping local businesses thrive and serving the vibrant Hartford community amplified by our unique sports relationships and dual-station digital-first presence.
Growth Potential: Gray Media is growing and so are the opportunities for your career development and advancement within a company that invests in its people and its digital future.

Ready to lead a truly digital-first sales team be the full-service digital agency for clients and drive incredible growth for WFSB and WWAX while building an exceptional team culture Lets connect!

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WFSB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director