Senior Market Research Analyst – Digital Media (Apps & Websites)
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
The Role
Are you passionate about understanding how customers interact with digital products As a Market Research Analyst focused on apps and websites you will design and execute research studies that uncover actionable insights into user experience preferences and behaviors. Youll work closely with internal teams to inform business strategies through rigorous market research helping shape the future of our digital platforms.
What Youll Do
Independently design and conduct quantitative and qualitative research (research approaches sample plans surveys interviews usability studies) focused on apps and websites.
Develop research instruments (questionnaires discussion guides usability test plans observational field guides) tailored to digital customer experience.
Manage multiple projects simultaneously ensuring timely delivery of insights using DIY tools and supplier-supported fieldwork.
Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies.
Analyze research data to extract key findings and translate them into clear actionable recommendations for product and business teams.
Support ongoing tracking studies and consumer panels related to digital products.
Maintain strong relationships with research suppliers and manage project logistics.
Required Qualifications
Bachelors degree.
10 years of market research experience preferably with a focus on digital media apps or websites.
7 years of experience with UX/UI market research and usability testing platforms (e.g. UserTesting Qualtrics).
Strong analytical skills; with proficiency in running cross-tabs and mining raw data sets.
Excellent collaboration and communication skills; able to present findings to diverse audiences.
Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines.
Proficient in Word PowerPoint and Excel.
Understanding of AI principles and their application in market research.
Preferred Qualifications
Advanced degree in Marketing Research Analytics Behavioral Sciences or related field.
Subject Matter Expertise in website and mobile app usability research.
Familiarity with advanced quantitative and qualitative methodologies (e.g. Conjoint Max Diff Card Sorting Ethnography Observational Research).
Moderator experience is a plus.
Familiarity with statistical concepts and applications.
Experience with SQL or Python for data analysis is a plus.
If youre passionate about consumer research in the automotive industry apply now and help shape the future of General Motors!
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Senior IC
Key Skills
- Qualtrics
- Quantitative Research
- Spss
- Data Collection
- Microsoft Powerpoint
- Research Experience
- Survey Design
- Qualitative Research
- Market Research
- Merchandising
- Customer relationship management
- Data Analysis Skills
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
