Marketing Advisor REVISED

Connect with us!

LinkedIn

Facebook

• University graduation in Commerce Business Marketing Communications or a related degree with coursework in market research communications social marketing and/or digital marketing
• Minimum two (2) years of marketing experience

Skills Required for Success:

• Proven experience developing and evaluating strategic marketing programs that yield measurable results.
• Demonstrated ability to write and edit compelling content for a variety of professional and public platforms.
• Technical proficiency in photography and video production including the ability to capture and edit high-quality visual content.
• Strong analytical skills to assess market conditions audience insights and campaign performance.
• Experience building managing and maintaining relationships with internal teams senior leaders and external partners
• Exceptional project management skills with the ability to manage multiple projects simultaneously and meet competing deadlines in a fast-paced environment.
• Alignment to our Cultural Commitments and Leadership Competencies ( a culture of equity diversity reconciliation and inclusion.

Conditions of Employment:

• Applicants may be tested.

Work Environment:

• This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52.
• This position may be eligible for the Citys Earned Day Off program.
• Availability to attend events during the evenings and weekends may be required from time to time.
• The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.
• This is a public-facing role and requires engagement and interaction with diverse people from various backgrounds with different needs expectations and emotional states.

The City of Edmonton values applicants with a diverse range of skills experiences and competencies and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation please contact . Learn more about our benefits ( to one (1) permanent full-time position

Hours of Work: 33.75 hours per week.
Salary Range: $43.573 - $54.4390 (Hourly); $76764.730 - $95907.910 (Annually)
Recruitment Consultant: JF/MZ

Edmonton rests in the heart of Treaty Six territory in Alberta and the homelands of the Metis Nation.

Are you a strategic storyteller who can turn city initiatives into compelling invitations for business growth Were looking for a multi-talented marketing and communications professional who thrives on creating innovative content across diverse channels. Come and be a part of helping the City promote and market our many economic development and investment opportunities to a global audience!

The Urban Planning and Economy department is looking to add a proactive thinker with an in-depth knowledge about economic and industrial development. You will be a key player in a team of marketing and communications professionals adding your skills to ours to help promote the financial opportunities and benefits of investing in Edmonton.

As the successful candidate you will plan develop and deliver strategic audience-focused marketing initiatives that support businesses investment attraction and economic growth for the City of Edmonton. You will contribute to key branch priorities including the Industrial Investment Downtown and Economic action plans.

What will you do

• Develop and execute integrated marketing and communication plans to support economic development business retention and WinterCity initiatives
• Lead market research activities to uncover audience insights and inform high-level strategic decision-making.
• Collaborate with subject matter experts to translate complex economic priorities into persuasive promotional plans.
• Deploy innovative tactics across digital social print paid media and experiential channels to reach target audiences
• Write and produce high-quality marketing copy advertising materials and strategic communications
• Direct and execute content creation including capturing and editing photo and video assets to support visual storytelling
• Ensure all initiatives align with corporate standards and brand guidelines
• Manage media inquiries
• Work with other communications teams within the City to amplify economic success stories
• Monitor track and report on campaign performance providing recommendations to improve effectiveness