Marketing Manager, Personal Lending

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Join a Challenger

Being a traditional bank just isnt our thing so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there With a talented team of inquisitive and agile challengers that break through the status quo. So if youre passionate about redefining the future of bankingwhile having funthis could be your next big opportunity.

Our company continues to grow and today we serve more than 780000 customers acrossCanadathrough Equitable BankCanadasChallenger Bank and have been around for more than 50 years. Equitable Banks wholly-owned subsidiary Concentra Bank supports credit unions acrossCanadathat serve more than six million members. Together we have over$138 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples customers have named our EQ Bank digital platform () one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.

The Work

Reporting to the Director Business Marketing the Marketing Manager Personal Lending will playa central rolein driving growth across Equitable Banks Personal Lending portfolio(primarilySingle-FamilyResidential mortgages). This role leads the planning and execution of integrated marketing initiatives that support digital channels broker engagement and sales-focused campaigns.

The Marketing Manager will oversee the annual communications calendar manage content and campaigns across allcoredigital and broker-facing channels and develop marketing materials that enhance acquisition and support broker and customer engagement. The role may include leadership of up to two direct reports and requires strong collaboration with Creative Services Digital Sales Credit and external vendors. A passion for operational excellence data-driven decision making and hands-on execution is essential.

The Core Responsibilities!

Develop and manage the annual marketing communication calendar across email website and social media channels.
Lead the development and ongoing updates of broker support materials including product sheets program documents and communication templates.
Create marketing content and tools that help brokers educate clients and generate leads for Personal Lending products.
Lead the execution of digital content by partnering with Creative Services and managing external content producers.
Manage the execution of promotional strategies and marketing campaigns for SFR offers across all marketing channels including email website social media and events.
Own the annual promotions calendar track campaign performance and synthesize insights and learnings.
Build and execute multi-channel marketing campaigns aligned with business priorities and acquisition goals.
Monitor analyze and report on channel performance generating insights and recommendations to improve engagement and conversion.
Ensure all marketing outputs adhere to brand standards compliance requirements and quality expectations.
Produce and present performance reporting through dashboards Excel reports and presentations.
Conduct competitive and market research to inform product positioning promotional planning and broader marketing strategies.
Support Sales and other internal stakeholders through the creation of presentations collateral and other materials asrequired.
Write clear and detailed creative briefs for internal teams and agency partners.
Manage the execution of email deployments in partnership with Creative Services and Email teams.
Lead coach and support up to two direct reports fostering growth accountability and a high-performance team culture.
Contribute to a culture of experimentation testingnew ideasand applying insights to continuously improve performance.

Lets Talk About You!

Degree in Marketing Business Administration oranotherrelevant field.
5years experiencein amarketingfocused role(financial services experience a plus).
Advanced MS Office skillswith a particular focus on creative top-notch PowerPoint presentations.
Proven ability to thrive in a self-driven fast-paced environment with multiple stakeholders changing priorities and minimal direction.
Experience inleveragingAI tools tomonitorindustry social media and competitor websites generating contentideasand enhancingworkflows.
Exceptionalwritingskillsandstrong editing and proofreading abilities.
Experience managing external partners including marketing agencies creative teams and media vendors.
The ability to shift priorities quickly manage tight timelines and be relentless in your desire to get the job done.
Strong interpersonal skills the ability to liaise between a variety of stakeholdersandthecapacity to work acrossvariouslevels and departments in the organization.
Excellent oral and written communication skills.

What we offer For full-time permanent roles

Competitive discretionary bonus

Market leading RRSP match program

Medical dental vision life and disability benefits

Employee Share Purchase Plan

Maternity/Parental top-up while you care for your little one

Generous vacation policy and personal days

Virtual events to connect with your fellow colleagues

Professional development and comprehensive Career Development program

A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Banks additional office space located at 2200-25 Ontario Street Toronto ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We cant wait to get to know you!

Required Experience:

Manager

Join a ChallengerBeing a traditional bank just isnt our thing so we challenge ourselves to get creative in providing innovative banking solutions for Canadians. How do we get there With a talented team of inquisitive and agile challengers that break through the status quo. So if youre passionate abo...