Director, US HCP Marketing Specialty Franchise
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Job Location:
Cambridge, MA - USA
Monthly Salary:
$ 195000 - 269000
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Biogens Marketing teams are on the front lines every day ensuring that our products have the right visibility for the patients who need them most. We manage global brands support Biogens existing portfolio of therapies and help prepare new drug approvals for launch. We work from a deep understanding of the science behind our therapies and the disease areas that they treat.
You will play a critical role within the U.S. HCP Marketing team serving in a key leadership position with high visibility and owning the development and execution of brand strategies and plans. Reporting to the Sr. Director of US HCP Marketing you will innovate and evolve Biogens industry-leading portfolio improving patient outcomes for millions.
What Youll Do
- Partner on the development of U.S. HCP Marketing brand plans supporting near-term strategy and execution in close collaboration with cross-functional teams.
- Serve as U.S. HCP Marketing engagement strategist designing creative campaigns message development and ensuring consistent messaging throughout the field and alignment within the broader organization. Develop programs and tools for optimal sales force effectiveness.
- Engage confidently with executive leadership and distill complex strategies into clear actionable guidance for cross-functional and junior team members.
- Contribute as a thought leader on cross-functional MS strategy projects which require input from and have implications for functions outside of commercial.
- Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges.
- Conduct in-depth competitive assessments as necessary to provide insightful actionable information regarding relevant business opportunities.
- Ensure that all marketing communications support plan objectives and are an effective expenditure of resources.
- Use data analytics and a deep understanding of the customer to define the customer strategy and impact measurement approach
- Maintain up-to-date knowledge and an accurate assessment of the competitive landscape. Identify future market dynamics and opportunities to guide and refine the U.S. strategy.
- Cultivate and maintain strong relationships with thought leaders key customers distributors vendors consultants and professional organizations which advance Biogens business.
Who You Are
Youre energized by big challenges and motivated to make a difference for patients. A collaborative marketing leader you bring intellectual curiosity creativity and a roll-up-your-sleeves approach. You know how to earn credibility at the executive level while also mentoring junior team memberssimplifying the complex and inspiring confidence across every audience. You thrive in a dynamic environment and bring the strategic thinking problem-solving skills and executive presence to drive results.
Qualifications
- 8-10 years of broad Commercial experience with 5 years of Marketing experience in the pharmaceutical or biotechnology industry or equivalent
- Experience within MS preferred; experience in Neurology and/or specialty markets strongly preferred
- Experience in HCP strategy and pull through
- Experience in sales and other areas within Commercial highly desired (i.e. market access market insights sales management etc.).
- Proven ability to communicate with impactdemonstrating executive presence with senior leaders while simplifying complex concepts for diverse audiences.
- Proven experience in the development and execution of marketing strategies which achieve/exceed business objectives
- Experience in driving brand results in a highly competitive marketplace strongly preferred
- Strong scientific/medical aptitude ability to communicate complex scientific/medical concepts in a simple and understandable manner
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:
- Medical Dental Vision & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10000 per calendar year
- Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
