Head of Catalogue & Curation

• Applications are considered on a rolling basis
• Stockholm
• Hybrid

Job Description

We are looking for a Head of Catalogue & Curation to own the strategic development quality and performance of our overall content assortment.

While our Studio team focuses on creating and developing new titles this role is responsible for ensuring that the full catalogue - licensed partner and studio-created - forms a competitive compelling and well-balanced offering for children and families.

You will decide what content we need from whom and how it should be surfaced in the app to drive engagement trust and long-term value. You will also lead the team responsible for day-to-day assortment management and curation.

This role sits at the intersection of content strategy product experience and commercial performance.

Your mission is to build and maintain a best-in-class childrens reading catalogue - one that is competitive in the market trusted by parents loved by children and clearly differentiated through smart curation and presentation.

What youll do:

Catalogue strategy and offering

• Own the overall catalogue strategy across ages formats genres languages and reading levels
• Define what a complete and competitive assortment looks like for our audience
• Identify content gaps and priority areas (brands publishers formats topics)
• Track market trends competitor offerings and audience expectations
• Partner with Business Development to inform acquisition priorities
• Evaluate catalogue performance at brand publisher and title level
• Partner with Head of Editorial & Creation to align studio-created content with catalogue needs

Curation

• Own how content is curated grouped and surfaced in the app and make sure necessary marketing material is available from partners
• Define editorial logic for shelves collections themes and recommendations
• Ensure the catalogue is presented in a way that is adapted to the kids age level and builds trust with parents
• Collaborate closely with Product/Tech on discovery navigation and curation of content

Team Leadership

• Lead and oversee the Content specialists and ingestion team
• Set clear goals processes and prioritization for the team
• Create scalable ways of working as the catalogue grows

Performance & Data-driven Decisions

• Use engagement data reading completion and retention metrics to optimize the catalogue
• Define success metrics for assortment health and curation quality
• Continuously iterate on catalogue composition based on user behavior

Who you are:

• Expert with true passion for childrens literature
• Strategic and analytical but with strong editorial taste
• Comfortable making prioritization decisions and trade-offs
• Passionate about childrens content trust and quality
• Curious about how content performance changes in digital products
• A natural collaborator who enjoys working across disciplines

Relevant Background:

• Experience from digital content platforms (kids or general)
• Background in publishing licensing or content strategy
• Experience managing large catalogues or assortments
• Familiarity with kids brands franchises and publisher ecosystems
• Experience leading small teams is a strong plus

Good to know!

This position is full time and based in our Stockholm office with a hybrid working model. We apply a 6-month probationary period. Youll need to be located in Sweden as we are unable to support relocation. Fluency in English is required as we work with international teams and partners.