Senior Product Marketing Manager, B2B Institutional Products

Job Title: Senior Product Marketing Manager Institutional Products

Division and Organization: ACS Publications American Chemical Society

Team: Institutional Product Marketing

Location: Columbus Ohio or Washington DC

In Office Requirements: Two in-office days required three recommended in Columbus location. Days vary by location.

About ACS Publications:

ACS Publications publishes more than 90 peer-reviewed journals for the worlds largest and most influential scientific society providing the worldwide scientific community with cutting-edge research from the most-cited peer-reviewed publications in the chemical and related sciences. Other publications include more than 30 new ACS eBooks each year andâChemical & Engineering Newsâmagazine as part of theâC&EN Global Enterprise.

A division of the American Chemical Society Publications comprises Global Sales Operations and Business Analytics; Global Marketing; Journals Publishing Group; Technology; Product Management and Transformation. Our recently launched strategy refresh Horizon 2030 is aimed at transforming the Division to better meet the evolving needs of researchers and ensure we remain a leader in our field.

About the Institutional Product Marketing Team:

About the Institutional Product Marketing Team

The Institutional Product Marketing team is responsible for developing and executing strategic marketing initiatives that advance ACS Publications comprehensive portfolio of publications products and services to libraries academic institutions corporations and government organizations worldwide. This includes marketing subscription access to our online journals ebooks industry news platforms data products partner publishing services and a growing pipeline of new offerings.

The team works in close partnership with Field (Revenue) Marketing which aligns to Sales and drives pipeline progression as well as Journal Product Marketing which engages authors with more B2Câoriented tactics.

The Opportunity:

ACS Publications is seeking an experienced and highly motivated Senior Product Marketing Manager Institutional Products to join our dynamic team. This role offers a significant opportunity to influence the success of a leading scientific publisher by shaping and executing strategic marketing initiatives for our institutional offerings.

The ideal candidate is a self-directed strategic thinker and an exceptional communicator with a strong track record in B2B product marketing and new product launches.

Position Summary:

The Senior Product Marketing Manager will lead the development and execution of marketing strategies and plans that drive awareness engagement and adoption of ACS Publications institutional products and services. This position requires an advanced understanding of B2B marketing at all phases of the product lifecycle including experience applying Pragmatic or similar frameworks and exceptional written communication skills to craft compelling positioning messaging and content.

Responsibilities:

• Develop and implement comprehensive marketing strategies and plans (in partnership with Field Marketing) across ACS Publications institutional product portfolio including online journals ebooks news platforms and data solutions.
• Lead market research efforts and competitive analysis to identify customer needs market trends and strategic opportunities that inform product lifecycle decisions.
• Develop differentiated product positioning and messaging that resonates with institutional buyers and clearly articulates the unique value of ACS Publications offerings.
• Create high-quality strategically aligned marketing content used across channelsincluding website copy brochures email campaigns presentations advertisements and case studiesdemonstrating exceptional writing and narrative development skills.
• Lead the planning and execution of new product launches for institutional markets including defining target audiences developing launch frameworks creating supporting materials and guiding cross-functional teams to successful execution.
• Partner closely with Field Marketing Sales Product Development and other internal stakeholders to ensure alignment on positioning goâtoâmarket strategies and sales enablement needs.
• Manage marketing budgets and define monitor and interpret key performance indicators (KPIs) to optimize marketing investments and support dataâdriven decision-making.
• Present marketing strategies launch plans and performance insights to internal stakeholders and leadership.
• Maintain expertise in industry best practices and emerging trends in B2B marketing and scholarly publishing and proactively apply these insights.
• Manage and collaborate with external vendors and agencies as needed.
• Travel domestically and internationally (515%) for industry conferences customer meetings and other events.

Required Qualifications:

• Develop and implement comprehensive marketing strategies and plans (in partnership with Field Marketing) across ACS Publications institutional product portfolio.
• Lead market research efforts and competitive analysis to identify customer needs market trends and strategic opportunities that inform product lifecycle and roadmap decisions.
• Develop differentiated product positioning and messaging that resonates with institutional buyers and clearly articulates the unique value of ACS Publications offerings.
• Create high-quality strategically aligned marketing content used across channelsincluding website copy brochures email campaigns presentations advertisements and case studiesdemonstrating exceptional writing and narrative development skills.
• Lead the planning and execution of new product launches for institutional markets including defining target audiences developing launch frameworks creating supporting materials and guiding cross-functional teams to successful execution.
• Partner closely with Field Marketing Sales Product Development and other internal stakeholders to ensure alignment on positioning goâtoâmarket strategies and sales enablement needs.
• Steward marketing budgets and define monitor and interpret key performance indicators (KPIs) to optimize marketing investments and support dataâdriven decision-making.
• Present marketing strategies launch plans and performance insights to internal stakeholders and leadership.
• Manage and collaborate with external vendors internal centers of excellence as needed.
• Travel domestically and internationally (515%) for industry conferences customer meetings and other events.

Preferred Qualifications:

• Experience developing and/or launching products within scientific services information services scholarly publishing or software-related B2B solutions.
• Familiarity with marketing in long and complex sales cycles.
• Experience with marketing automation platforms data platforms and integrating marketing activities into CRM systems.
• Proficiency in additional languages.

This role can be based in our Washington D.C. or Columbus OH offices. A reasonable rate of compensation for this position is

• For OH between $95000-$120000 per year.
• For DC between $105000-$130000 per year.

ACS currently provides the following benefits for this position: paid vacation leave paid sick leave paid holidays health insurance flexible spending account or health care savings account dental insurance life insurance vision insurance retirement benefits short- and long-term disability and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills experience and location.

Any actual offer of employment reflecting the total compensation package and benefits will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.

Required Experience:

Manager