Director, Digital and Media Analytics & Optimization
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Job Location:
Cambridge, MA - USA
Monthly Salary:
$ 195000 - 269000
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
We are seeking a highly skilled and strategic Director of Media Analytics & Optimization to lead measurement reporting and performance optimization for our pharmaceutical media investments. This role will serve as the bridge between marketing data science agencies and brand teamsensuring our media strategy drives measurable business impact while complying with industry regulations.
What Youll Do:
- Develop and oversee the media measurement framework across all channels including digital TV print and more.
- Define KPIs dashboards and attribution methodologies tailored to pharma-specific needs.
- Partner with data science teams on advanced modeling including Marketing Mix Modeling and Multi-Touch Attribution.
- Shape media selection with robust KPIs targeting and content effectiveness measures.
- Translate insights into actionable recommendations to maximize ROI and optimize budget allocation.
- Lead test-and-learn agendas including creative testing and channel mix experiments.
- Provide guidance on personalization and digital-first initiatives in a regulated environment.
- Collaborate with brand marketers media agencies and cross-functional teams to ensure alignment.
- Advise senior executives on media performance and future opportunities.
- Build strong relationships with external partners including media publishers and technology platforms.
- Ensure analytics practices comply with pharma regulations such as FDA and HIPAA.
- Establish best practices for data quality and secure use of patient and HCP data.
Who You Are:
The ideal candidate will bring deep expertise in pharmaceutical marketing advanced analytics and omni-channel measurement along with the leadership skills to shape how our organization evaluates and optimizes media effectiveness.
You are a strategic thinker with an innate ability to translate complex analytics into actionable insights. Your extensive experience in media analytics and digital marketing within the pharmaceutical industry equips you with the skills to lead teams and drive optimization strategies. You thrive in collaborative environments valuing partnerships with cross-functional teams and external stakeholders. Your exceptional communication skills enable you to advise senior executives and influence decision-making. You possess a hands-on approach ready to tackle challenges and reduce the insight to action gap all while ensuring compliance with regulatory standards.
Required Skills:
- 10 years of experience in media analytics marketing science or digital marketing.
- At least 5 years of experience in the pharmaceutical or healthcare industry.
- Proven track record of leading media measurement and optimization at scale.
- Strong expertise in media mix modeling attribution and test design.
- Proficiency in analytics platforms like Google Marketing Platform and Adobe.
- Exceptional communication skills for distilling complex analytics into insights.
- Experience managing agencies vendors and cross-functional teams.
- Advanced degree in Analytics Marketing Business Statistics or related field preferred.
Preferred Skills:
- Experience with platforms such as Veeva IQVIA Crossix Symphony.
- Strong leadership skills with the ability to act as a thought leader.
- Knowledge of pharma regulations and compliance practices.
- Agency Experience in Media Analytics
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and long-term incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social well-being; including but not limited to:
- Medical Dental Vision & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10000 per calendar year
- Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver life-changing medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired.Read onto learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an E-Verify Employer in the United States.
Required Experience:
Director
Key Skills
- Crystal Report
- Infection Control
- Content Marketing
- Health And Safety Management
- ASP
About Company
Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, ... View more
