Growth Marketer

New York City, NY - USA

Yearly Salary: USD 75000 - 100000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About AlphaPoint:
AlphaPoint is a financial technology company powering digital asset exchanges and brokerages worldwide. Through its secure scalable and customizable white label digital asset trading platform AlphaPoint has enabled over 150 customers in 35 countries to launch and operate digital asset markets as well as digitize assets. AlphaPoint and its award-winning blockchain technology have helped startups and institutions discover and execute their blockchain strategies since 2013.

Position Overview
AlphaPoint has set up an AI Lab to rapidly prototype and develop AI-focused applications. We are seeking a highly creative analytical and performance-driven Growth Marketer to help promote and develop marketing strategies for the labs prototypes and products. You will design launch and scale creative campaigns across both digital and non-digital channels; test and refine growth hypotheses; and use data and intuition to drive user and revenue growth. The ideal candidate thrives in a startup environment and has a proven track record of driving rapid user and revenue growth.

Key Responsibilities

Own the strategy execution and iteration of innovative and scalable growth programs across known and emerging channels.
Identify and execute new growth opportunities (partnerships influencer campaigns referral programs etc.).
Explore and experiment with emerging platforms communities and distribution channels such as Reddit Discord YouTube events and out-of-home to reach new audiences.
Design run and analyze rapid A/B and multivariate tests to optimize conversion funnels landing pages onboarding flows and messaging.
Build dashboards track core growth metrics interpret performance data and turn insights into action to improve acquisition activation retention and monetization.
Collaborate within AI Labs product engineering and design teams to drive user engagement and retention.
Stay ahead of growth trends emerging platforms and competitor tactics; continually iterate on your playbook based on new learnings.

Requirements

Meaningful hands-on experience (25 years) driving growth through guerrilla digital and product marketing; you have conceived and shipped campaigns that moved the needle.
Proven track record of owning and executing creative and successful marketing campaigns measuring impact and iterating to drive user and revenue growth.
You combine data-driven decision making with strong creative intuition.
Experience leveraging AI tools to streamline and enhance every aspect of the marketing process.
Excited to test and implement novel marketing strategies and unproven channels; resourceful in discovering and implementing new tools and products.
Technically inclined tinkerer comfortable with marketing automation (skills: n8n Zapier HTML CSS basic JavaScript).
Excellent written and verbal communication skills; able to craft compelling copy and narratives and own the content creation process.
Skilled at creating marketing collateral: decks one pagers landing pages etc.; collaborating with design to produce high-quality assets.
Fluency with analytics and experimentation tools such as Google Analytics Mixpanel Amplitude or similar.
Deep understanding of organic growth levers like SEO social and community plus paid acquisition; hands-on experience with performance marketing across channels.
Startup mindset; agile resourceful data-obsessed and outcome-driven.

Preferred Skills

Experience in B2B SaaS / Crypto / AI growth
Experience in CRO and UX optimization
Prior involvement in viral referral or communityled growth strategies.

What We Offer

Competitive compensation
Equity or stock options (if applicable)
A culture of autonomy experimentation and learning
Opportunity to make a real impact on company trajectory

* This is a Full Time Remote opportunity with some in person time periodically required onsite in NYC. The Salary range for this position is between $75000 and $100000.

Required Experience:

Manager

About AlphaPoint:AlphaPoint is a financial technology company powering digital asset exchanges and brokerages worldwide. Through its secure scalable and customizable white label digital asset trading platform AlphaPoint has enabled over 150 customers in 35 countries to launch and operate digital ass...

Own the strategy execution and iteration of innovative and scalable growth programs across known and emerging channels.
Identify and execute new growth opportunities (partnerships influencer campaigns referral programs etc.).
Explore and experiment with emerging platforms communities and distribution channels such as Reddit Discord YouTube events and out-of-home to reach new audiences.
Design run and analyze rapid A/B and multivariate tests to optimize conversion funnels landing pages onboarding flows and messaging.
Build dashboards track core growth metrics interpret performance data and turn insights into action to improve acquisition activation retention and monetization.
Collaborate within AI Labs product engineering and design teams to drive user engagement and retention.
Stay ahead of growth trends emerging platforms and competitor tactics; continually iterate on your playbook based on new learnings.