Field Marketing Specialist LATAM

Hello!

At Factorial we believe strong growth comes from meaningful human connections. Thats why were looking for a Field Marketing Specialist LATAM to join our Marketing team and support the execution of our field marketing initiatives across the region.

This role is about bringing our brand to life in the field and helping turn visibility into opportunities. Youll support the planning and execution of brand awareness events trade shows (expos) webinars and field initiatives ensuring smooth logistics strong on-site execution and proper follow-up to drive impact.

If you enjoy being close to the market coordinating moving pieces and making sure events are well executed and measurable keep reading.

Are you ready for the challenge

About The Role

Were looking for an execution-focused Field Marketer with experience supporting events expos webinars and PR initiatives who is comfortable managing initiatives end-to-end within a defined strategy.

In this role youll be responsible for executing brand awareness events and trade shows (expos) coordinating logistics supporting webinars and PR activities and working closely with Sales and Marketing & Demand Generation to ensure proper follow-up reporting and impact from each initiative.

This role balances strong operational execution with a data-driven mindset: making sure events run smoothly results are tracked and insights are shared.

What will you be doing

As Field Marketing Specialist LATAM you will:

Execute events and trade shows (expos)Support and coordinate the execution of field events including brand awareness events trade shows (expos) partner events and sponsorships handling logistics vendors materials budgets and on-site coordination.

Perform webinar executionCoordinate webinars with internal teams partners or external stakeholders supporting logistics promotion and post-event follow-up.

Execute brand awareness initiativesEnsure consistent and high-quality brand presence across events and expos aligned with Factorials positioning and guidelines.

Support conversion from events to opportunitiesWork closely with Sales and Demand Generation to ensure proper lead capture follow-up and tracking of event and webinar leads.

Track performance and resultsSupport the measurement of event and webinar performance (attendance leads opportunities basic ROI) and help document learnings.

Support PR and press initiativesAssist in PR actions linked to events launches or partnerships including coordination with media associations and stakeholders.

Collaborate with cross-functional teamsWork closely with Demand Generation Partnerships and Sales to align field initiatives with regional priorities.

Youre a great fit if you:

Were looking for a hands-on execution-focused Field Marketer who enjoys being close to the market and understands how events webinars and field initiatives contribute to brand awareness and pipeline.

• 24 years of experience in field marketing events or marketing roles preferably in B2B SaaS or tech.
• Hands-on experience supporting events trade shows (expos) or webinars.
• Experience coordinating logistics suppliers materials and timelines.
• Exposure to brand awareness initiatives PR or marketing activations.
• Experience collaborating with Sales Demand Generation or Partnerships teams.
• Comfortable managing multiple initiatives in parallel.
• Organised detail-oriented and execution-driven.
• Native Spanish required; English at an intermediate level.
• Experience working across LATAM markets is a plus.

Well truly value someone who:

• Makes marketing events and field initiatives feel human practical and useful not corporate.
• Takes ownership without needing constant validation.
• Is organised proactive and solution-oriented.
• Is curious humble and focused on enabling others to succeed.
• Enjoys working across cultures regions and different working styles.
• Wants to grow teach and learn.

Benefits

We care about people and we also offer a lot of benefits for employees:

• Continuous training and learning based on your needs
• High growth multicultural and friendly environment
• Private health insurance
• Healthy life with Gympass (Gyms pools outdoor classes)
• Language classes with Yolk Academy
• Grocery Vouchers
• Transportation Support
• Breakfast in the office and organic
• Free caffeine and theine

Is this you! Come rock the world with us!

About Us

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries it has built a super diverse and multicultural team of over 900 people in Barcelona Brazil Mexico and EEUU offices.

Our Values

• We own it: We take responsibility for every project. We make decisions not excuses.
• We learn and teach: Were dedicated to learning something new every day and above all share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us Check our website!