Sr. Manager, Marketing Strategy

Summary of the Role:

The Corporates Marketing Strategy Senior Manager is responsible for crafting and driving the US legal corporates demand generation strategy owning full-funnel performance and budget and identifying repeatable sources of growth across small mid and large US corporate legal customers. This role translates go-to-market priorities into integrated multi-channel plans that create pipeline improve funnel conversion and velocity and drive marketing-attributed revenue.

About the Demand Team

The Thomson Reuters Demand Gen Team is dedicated to developing and implementing innovative and effective marketing campaigns across a range of industry-leading products. This Manager role assists with setting the strategic approach planning and performance prioritization for Thomson Reuters demand generation within the Corporates segment for the United States delivering on the unique customer needs of these significant markets to ultimately drive marketing attributed sales revenue and growth in this segment.

We are seeking an experienced digitally savvy and data-driven leader for a Senior Manager Corporates Marketing Strategy to drive robust and integrated demand gen strategies across the US legal market. This is a strategic and cross-functional leadership role who works closely with the Senior Director of Marketing Strategy Product Marketing Sales leadership and Finance/RevOps partners as well as across multiple marketing capabilities. This role requires strong data acumen modern demand gen expertise innovation and planning abilities and exceptional cross-functional leadership and communication skills.

About the Role

In this Senior Manager role you will:

• Translate corporates legal GTM strategy customer insights personas/segmentation and competitive intelligence into clear demand generation priorities and quarterly plans.

• Partner across Marketing (Demand Gen Product Marketing Marketing Ops Creative/Content) and Sales to align upfront on audience offers messaging and channel strategy.

• Build and activate integrated buying-group campaigns across priority digital channels; optimize channel mix and performance to improve funnel conversion and velocity.

• Oversee end-to-end campaign execution across multiple programs ensuring quality on-time delivery and alignment to strategy.

• Forecast measure and report impact on funnel performance including MQLs pipeline revenue influence and velocity; deliver actionable insights and recommendations.

• Use customer insights competitive intelligence and data/analytics to establish iterative planning cycles where campaign performance is reviewed with the sub-segments and modified where necessary to drive impactful campaigns.

• Own sub-segment performance and surface risks/opportunities with clear actions for leadership and key stakeholders.

About You

• Must be based in the United States; hybrid role based out of MSP or Fisco/Dallas area

• 7 years of experience in B2B demand generation or growth marketing with deep understanding of marketing frameworks and channel mix activation

• Proven experience building demand gen strategies and translating them into integrated campaigns that drive qualified pipeline

• Demonstrated experience managing and optimizing large budgets ($3M annually) including forecasting ROI evaluation and ongoing reallocation based on performance

• Strong analytical skills with experience in forecasting measuring and reporting on marketing metrics

• Excellent collaboration and communication skills with ability to work with cross-functional teams including experience working with and presenting to senior leadership

• Proficiency in marketing automation and reporting tools (e.g. Eloqua Workfront Tableau) and CRM systems (e.g. Salesforce)

• Strong leadership collaboration teamwork and relationship-building skills across multiple levels and functions in the organization

• ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies platforms and systems

• BA/BS required MBA preferred

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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $100100 USD - $185900 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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