Key Areas of Responsibility
Execute a high-performance YouTube strategy focused on accelerated growth and fandom through innovative platform-optimized content
Obsessively monitor platform for relevant emerging trends and drive creation of supporting content to grow audience
Collaborate and consult across brand production executive and athlete teams to deliver compelling story-rich and educational content
Lead live content development and publishing around key brand events and moments
Leverage innovation (technology trends) to optimize and elevate engagement cultivating both conversation and product conversion
Devise and sustain a cycle of content measurement and analytical reporting
Manage both daily and long-term content calendars
Recommend and deliver consistently fresh new content types sources and collaborative executions to drive discoverability for Enhanced on YouTube
Overall administration and operational governance of brand-operated YouTube channels
Skills & Experience
2 years in social media management in global sports entertainment or high-growth startup
Demonstrable history of driving meaningful high-velocity growth on YouTube or comparable social platform(s)
Proven ability to translate raw complex data into actionable strategic insights
Proficiency in analyzing key metrics and optimizing social plans that yield high-discoverability content
Experience managing enterprise-level social suites (Sprinklr Sprout Social) video editing tools (Adobe Premiere CapCut) and AI content tools
Expertise in digital hygiene including MFA protocols password management and platform-specific security frameworks
Superior copywriting and storytelling capabilities through all mediums with a clear sense of brand voice
Comfort and excitement working in high-stakes live broadcast environments where accuracy speed and precision are all paramount
Cross-functional cross-continental collaboration with partners of varying levels of experience and duty
Knowledge in social commerce or direct-to-consumer experience a plus
Bachelors degree in Marketing Communications or a related field (or equivalent real-world experience)