Senior Manager, Products Digital Acquisition

Our Story & Purpose:

Were Vancity a member-owned credit union built on the principles of inclusion and social justice. Since 1946 our relentless commitment to these values has helped us challenge the status quo and break down barriers. Weve made bold commitments to become net-zero by 2040 across all mortgages and loans and were actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada were proud to be consistently recognized as one of the countrys Top Employers. If youre ready to join our team of 2300 diverse individuals access competitive rewards and benefits and be part of a greater movement - apply today!

Your Role in Supporting Our Members:

As Senior Manager Product Digital Acquisition you will lead the digital capabilities that drive new member growth for Vancity. You will build and scale the foundational acquisition capabilities that power this growth owning the strategy roadmap and delivery of digital onboarding and acquisition journeys. You will partner closely with marketing technology risk and operations to deliver compliant high-conversion digital experiences.

This is a permanent full-time remote role with occasional visits to our Vancouver and/or Toronto offices. While the role is ideally based out of the Vancity head office in BC we are also considering Ontario-based candidates with the right skills and experience.

How Youll Make an Impact:

• Leading coaching and developing a small team of product managers by modelling a growth mindset and supporting ongoing professional development
• Product lead of a cross-functional agile pod including product owner BSA engineers architects QA risk management and member experience professionals
• Defining and owning the digital acquisition product strategy and roadmap aligned to member growth revenue and
• Driving new member acquisition through digital channels by optimizing onboarding funnels conversion and time-to-value
• Building scalable compliant digital onboarding and account-opening capabilities that support deposit and lending growth as well as future cross-sell opportunities
• Partnering with marketing analytics and technology teams to test learn and iterate on acquisition experiences using data-driven insights
• Balancing growth member experience and risk by working closely with compliance legal and risk partners
• Establishing and evolving strong product management and growth experimentation practices across the digital acquisition portfolio
• Hands on diving into execution details and removing blockers to ensure high-quality delivery

You have:

• 6 years of relevant experience in digital product management growth within financial services with experience driving customer or member acquisition
• Post-secondary degree in Business or a related field (or an equivalent combination of education and experience)
• Strong understanding of digital acquisition funnels onboarding journeys and conversion optimization
• Experience using data experimentation and insights to inform product decisions and drive growth outcomes
• Familiarity with marketing technology analytics platforms and digital acquisition tooling
• Proven experience leading product teams and managing complex product portfolios in enterprise environments
• Strong understanding of agile product management principles and practices
• Experience delivering digital products within complex multi-vendor and regulated technology environments
• Ability to translate ambiguity into clear strategy priorities and execution plans
• Strong understanding of risk management and regulatory requirements related to digital onboarding and account opening
• Excellent communication and collaboration skills with the ability to influence across diverse stakeholder groups
• Strong problem-solving and critical thinking skills with comfort operating in fast-moving evolving environments
• Experience incorporating user experience and journey design best practices into digital products

Bonus points if you have:

• Certification in Product Management or Business Analysis
• Added bonus if you have a Masters Degree in any of the above disciplines

You are:

• You are a scrappy hands-on expert with a whatever it takes attitude to ensure continued growth
• You are a strong problem solver whos always curious to explore and analyze feedback data and insights to uncover problems and identify opportunities to act on.
• You build strong relationships with stakeholders. Influence collaboration and communication are at the core of how you operate.
• You have the ability to work closely with technical internal teams including enterprise architects and systems analysts to create robust requirements for development.
• You have the planning project management and decision-making skills needed to manage a complex portfolio with a broad stakeholder group.
• You are a critical thinker and can lead through influence to build strong teams drive successful product development and deliver value to our members.

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed.

What Youll Earn:

This role offers a salary range of $116500 - $150000. The base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements.

Why Youll Love Working Here:

A career at Vancity is more than just a job youre joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: Were the largest private-sector Living Wage Employer in Canada and consistently ranked among Canadas Top Employers.
• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.
• Generous Vacation: New employees start with 3-4 weeks of vacation per year with additional days earned over time.
• Extra Stat Holidays: In addition to BCs 11 statutory holidays we offer 2 extra days plus care days for personal or family illness.
• Immediate Health Coverage: Health and dental benefits begin on your hire date with three levels of coverage to choose from.
• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life recognizing that retirement looks different for everyone.

Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous Black or Trans. With special permission from the BC Human Rights Commissioner this initiative provides access to career development opportunities prioritized job screening and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative in line with the BC Personal Information Protection Act (PIPA). For details please see our dedicated Talent Programs job posting.

This role is an open vacancy and our hiring process is grounded in fairness transparency and inclusion. We are committed to an inclusive barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage) we encourage you to let us know by contacting our Talent Acquisition team at Were here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality so you can participate fully in the process.

Required Experience:

Senior Manager