Digital Media Manager, Social

Start Date: Mid-March
Length: 6 months with opportunity to extend
Hourly Rate: $65
Location: Remote CST & EST time zones preferred
Hours: 40 hours/week

Were seeking a Digital Media Manager with a paid social focus to lead hands-on execution optimization and performance of paid social media campaigns. This role is hands on keyboard with daily responsibility for activating optimizing and scaling paid and boosted social efforts across major social platforms. This role will take strategic direction from the internal PMT (Performance Marketing Team) particularly the digital media manager.  

Youll serve as the primary point of contact for paid social execution and collaborate closely with Brand AORs to align on creative best practices & specs executional details and in-flight optimizations that drive results. This role will also have the potential to work within programmatic platforms. 

Primary Responsibilities 

• Execute and optimize day-to-day paid social media campaigns across major social platforms 
• Serve as the first point of contact for all paid and boosted social activity including: 
  • Campaign setup and trafficking 
  • Real-time optimization and budget pacing 
  • Audience targeting and segmentation 
  • Creative rotation testing and iteration 
• Manage hands-on buying and optimization within paid social platforms (e.g. Meta TikTok LinkedIn X Pinterest Snapchat) 
• Monitor performance in real time and proactively optimize toward campaign objectives (awareness engagement traffic conversion) 
• Partner with creative agencies on: 
  • Executional planning and campaign setup (including trafficking process) 
  • Creative best practices and ad format recommendations 
  • Platform-specific specifications and timelines 
• Ensure accurate implementation of tracking pixels taxonomy conversion events and platform integrations 
• Troubleshoot delivery performance or approval issues and provide timely solutions 
• Support campaign reporting insights and learnings to inform future social strategies and optimizations 
• Contribute to the development and refinement of paid social best practices standards and documentation. 
• Ensure campaigns adhere to brand safety data privacy and platform compliance standards. 

Qualifications :

• 5 years extensive hands-on paid social media buying experience with strong working knowledge of major paid social platforms and ad managers 
• Proven experience executing and optimizing paid social campaigns end to end 
• Experience managing both paid and boosted social campaigns 
• Solid understanding of paid social fundamentals including: 
  • Audience targeting and lookalike modeling 
  • Bidding and budget optimization 
  • Creative testing frameworks 
  • Performance measurement and KPIs 
• Experience collaborating with Brand AORs or creative partners 
• Highly detail-oriented with the ability to manage multiple live campaigns simultaneously 
• Comfortable working in fast-paced execution-focused environments 

Preferred Qualifications 

• Experience managing campaigns across multiple objectives (upper- and lower-funnel) 
• Familiarity with creative best practices across social formats (static video carousel short-form) 
• Working knowledge of: 
  • Programmatic buying platforms 
  • Adobe Analytics 
  • Audience management platforms (Liveramp) 
• Background in an agency or high-volume in-house media environment 
• Ability to translate performance data into actionable recommendations 
• Passion for staying current on paid social trends platform updates and emerging ad formats 
• Curiosity in agriculture a plus 
• Excellent communication skills 

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract