VP, Decision Science & Consumer Insights
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Job Location:
Ann Arbor, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
Lead the vision and execution of consumer insights personalization strategies advanced analytics and GenAI-driven innovation to enable data-informed decisions across marketing product and customer experience. This role is pivotal in shaping Dominos next era of customer-centric growth.
Key Responsibilities
Consumer Research & Market Intelligence
- Design and oversee consumer research programs (qualitative and quantitative) to uncover behaviors motivations and unmet needs.
- Translate complex data into actionable insights that inform brand strategy product innovation and media planning.
- Champion the voice of the consumer in all strategic decisions.
Personalization & Customer Modeling
- Drive personalization initiatives leveraging AI-enabled models (e.g. lifetime value churn prediction next best action).
- Partner with Integrated Customer Marketing (ICM) to embed personalization across owned media e-commerce and loyalty programs.
- Ensure KPIs and measurement frameworks are in place to track personalization impact.
Analytics & Decision Science
- Lead advanced analytics teams to integrate 0P 1P and 3P data for predictive modeling and performance optimization.
- Foster a culture of data fluency and insight-driven leadership across the organization.
Generative AI Strategy
- Identify and scale consumer-centric GenAI use cases (e.g. synthetic market research AI-powered creative optimization conversational analytics).
- Collaborate with tech and marketing teams to deploy GenAI tools for efficiency and innovation.
- Ensure ethical and responsible AI practices aligned with brand values.
Leadership & Collaboration
- Build and mentor a high-performing team of researchers data scientists and AI specialists.
- Facilitate cross-functional collaboration with Marketing Technology Operations and Finance.
- Represent Insights in executive forums and influence enterprise strategy.
Qualifications :
- Masters degree in Data Science or related field; PhD preferred.
- 12 years in consumer insights analytics or decision science leadership roles.
- Proven experience in personalization strategy and AI/GenAI applications.
- Strong command of research methodologies and advanced analytics tools.
- Exceptional communication and storytelling skills to influence senior stakeholders.
Additional Information :
Location: 30 Frank Lloyd Wright Dr. Ann Arbor MI 48357
Hybrid Schedule- Mon-Thurs onsite with Fridays being flexible
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Healthcare Attorney
- General Insurance
- Attorney At Law
- Core Banking
- Import & Export
- Airlines
About Company
Whats behind one of the worlds top public restaurant brands? Fun and innovative franchise and corporate team members who are driven to win. Inspired to make each day better than the last, people may join for different reasons but what motivates them to stay are the passionate and ta ... View more
