Sr Manager SEO & GEO

Las Vegas, NV - USA

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

Wynn Resorts is seeking an experienced Senior Manager of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) to lead our search strategy in a rapidly evolving landscape. This role oversees both traditional SEO (Google Bing YouTube local listings etc.) and GEO strategies to ensure our brand and content surface prominently across large language models (LLMs) AI assistants and generative search platforms such as Google Gemini ChatGPT Perplexity and other emerging platforms.

You will play a critical role in driving organic growth optimizing visibility in AI-powered results and future-proofing Wynns content strategy within a shifting search ecosystem.

This position will report in person to our Las Vegas corporate office.

Key Responsibilities

Lead and scale SEO & GEO strategies to maximize visibility across traditional search engines and emerging AI-driven platforms.
Shape content structured data and entity optimization strategies to influence how LLMs surface and cite brand mentions.
Drive technical SEO improvements across web mobile and app platforms including site architecture indexing schema markup and mobile optimization.
Collaborate with content product and engineering teams to embed SEO & GEO best practices into digital experiences and campaigns.
Monitor and analyze performance using Semrush Google Search Console and Google Analytics reporting on KPIs such as traffic engagement and conversions.
Stay ahead of SEO and GEO trends serving as a thought leader and advisor to internal stakeholders.

Qualifications :

Bachelors degree in Marketing Communications Business or a related field
35 years of proven experience developing and executing successful SEO strategies in a managerial or senior role
Strong technical SEO expertise (canonicalization sitemaps crawlability schema markup page speed etc.)
Hands-on experience with Google Search Console Bing Webmaster Tools Google Analytics and other SEO platforms
Experience conducting technical SEO audits on enterprise-scale websites (100 pages)
Proficiency with SEO tools such as Screaming Frog; advanced Excel skills (pivot tables lookups conditional functions)
Background in managing content within a CMS; familiarity with Contentful is a plus
Experience with site migrations and consolidations is a plus
Working knowledge of HTML CSS and JavaScript is a plus
*Local candidates strongly preferred - relocation assistance is not available
This is an in-office position at our Las Vegas Nevada property - remote and/or telecommuting is not available

Additional Information :

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability veteran status or any other basis protected under federal state or local laws confidential according to EEO guidelines.

Remote Work :

Employment Type :

Full-time

You will play a critical role in driving organic growth optimizing visibility in AI-powered results and future-proofing Wynns content strategy within a shifting search ecosystem.

This position will report in person to our Las Vegas corporate office.

Key Responsibilities

Lead and scale SEO & GEO strategies to maximize visibility across traditional search engines and emerging AI-driven platforms.
Shape content structured data and entity optimization strategies to influence how LLMs surface and cite brand mentions.
Drive technical SEO improvements across web mobile and app platforms including site architecture indexing schema markup and mobile optimization.
Collaborate with content product and engineering teams to embed SEO & GEO best practices into digital experiences and campaigns.
Monitor and analyze performance using Semrush Google Search Console and Google Analytics reporting on KPIs such as traffic engagement and conversions.
Stay ahead of SEO and GEO trends serving as a thought leader and advisor to internal stakeholders.

Qualifications :

Bachelors degree in Marketing Communications Business or a related field
35 years of proven experience developing and executing successful SEO strategies in a managerial or senior role
Strong technical SEO expertise (canonicalization sitemaps crawlability schema markup page speed etc.)
Hands-on experience with Google Search Console Bing Webmaster Tools Google Analytics and other SEO platforms
Experience conducting technical SEO audits on enterprise-scale websites (100 pages)
Proficiency with SEO tools such as Screaming Frog; advanced Excel skills (pivot tables lookups conditional functions)
Background in managing content within a CMS; familiarity with Contentful is a plus
Experience with site migrations and consolidations is a plus
Working knowledge of HTML CSS and JavaScript is a plus
*Local candidates strongly preferred - relocation assistance is not available
This is an in-office position at our Las Vegas Nevada property - remote and/or telecommuting is not available

Additional Information :

Remote Work :

Employment Type :

Full-time

Key Skills

Linkbuilding
SEO Tools
Keyword Research
Google Analytics
CSS
Content Management Systems
Conversion Optimization
HTML5
Google Search Console
SEO
Wordpress
Analytics

Apply Now

About Company

Wynn Resorts

Wynn Resorts, Limited is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 Index. Wynn Resorts owns and operates Wynn Las Vegas, Encore Boston Harbor, Wynn Macau and Wynn Palace, Cotai. Wynn Resorts holds more Forbes Travel Guide Five S ... View more

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