Manager, Marketing Automation, NA

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

Key Responsibilities

Team Leadership & Development

• Provide ground-breaking leadership mentorship and guidance to the Campaign Optimization team fostering a culture of excellence and collaboration.

• Cultivate the professional development of team members to maximize their potential and contribution to the organization.

• Delegate tasks effectively to ensure timely project completion while defining achievements and work structures.

Strategy Operations & Optimization

• Standardize and optimize marketing automation processes and QA procedures to ensure the perfect delivery of campaigns.

• Continuously analyze and refine marketing automation strategies based on data-driven insights and industry methodologies.

• Manage flows and infrastructure for current and future nurture programs.

• Establish and supervise performance benchmarks (deliverability engagement ROI) and provide regular reports to the organization.

Cross-Functional Collaboration

• Serve as a strategic liaison between Marketing Operations and departments such as Digital Marketing Social Media Events and Field Marketing to drive alignment.

• Collaborate with Business Technology teams to ensure coordination in optimizing marketing channels and functions.

• Act as a strategic partner to internal customers providing recommendations derived from automation data and trends to drive innovation.

Vendor & Partner Management

• Manage External Relationships: Act as the primary point of contact for external agencies and marketing technology vendors ensuring successful partnership and resource allocation.

• Performance Monitoring: Conduct Quarterly Business Reviews (QBRs) with vendors to assess performance against Service Level Agreements (SLAs) and identify areas for optimization.

• Contract & Budget Oversight: Assist in the negotiation of contracts and monitor vendor spend to ensure budget efficiency and ROI for marketing technology tools.

About You

Basic Qualifications:

• Experience: 7 years of progressive experience in marketing automation with a track record of leading complex initiatives and teams.

• Platform Mastery: Proven Marketo and Salesforce experience with a background in supporting sophisticated automation implementations.

• Analytics: Familiarity with analytics tools such as Tableau or Signa is a plus.

• Demand Generation: Demonstrated experience in scaling demand generation programs including nurture campaigns and outbound marketing.

• Vendor Management: Experience evaluating selecting and managing third-party software vendors and agency partners to support marketing goals.
  

Other Qualifications:

• Communication: Outstanding written and verbal communication skills with the ability to explain advanced concepts to diverse internal customers.

• Project Management: Confirmed skills in prioritizing and leading multiple initiatives in a fast-paced environment.

• Problem Solving: Robust problem-solving skills and keen business sense paired with technical proficiency.

• Adaptability: A dedication to supporting others and growing in a high-energy environment.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point please email .

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