Single Giving Specialist

DEADLINE FOR APPLICATIONS

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender identity and/or expression sexual orientation religion or belief HIV status or disability.

ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP visit our website: follow us on social media to keep up with our latest news: YouTube LinkedIn Instagram Facebook Twitter TikTok.

WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Single Giving Specialist
UNIT/DIVISION: Private Partnerships Division (PSP)
DUTY STATION: Remote
CONTRACT TYPE: Short-Term Regular Consultant
DURATION: 11 months
LINE MANAGER/SUPERVISOR: Global Supporter Experience Lead

ORGANIZATIONAL CONTEXT
The Private Partnerships Division (PSP) is responsible for mobilizing resources from the private sector. PSP has developed an ambitious five-year strategy and our ambition is based on need. The World Food Programme (WFP) is the leading humanitarian organization saving lives and changing lives delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Every day 5600 WFP-chartered trucks are on the road; nearly 100 planes are in the air and 30 ships are at sea.
Work as hard as we might through drought and floods conflict and peace disasters natural or man-made the needs are immense and growing. 828 million people in the world do not have enough food to eat. To get to a world with Zero Hunger faster WFP has significantly increased resources in recent years from donor governments. We are now investing in and growing private sector fundraising to reach more people.
WFPs private sector strategy () proposes to dramatically increase income from individuals to help reach more people and get to Zero Hunger faster using new digital engagement tools to reach audiences across the globe in a flexible and cost-effective way.
Traditional individual fundraising in our sector was primarily conducted through offline channels and implemented through national fundraising operations. The individual fundraising market now looks very different with the vast majority of potential donors having a digital presence and comfort with transacting online. WFP has a unique opportunity to define its approach amid this digital change and leapfrog peers through its creation of a digital-led fundraising strategy that engages people worldwide from one centralized team. Our digital focus elevates the importance of an agile approach to delivering opportunities to engage.

INDIVIDUAL FUNDRAISING
WFP has been the fastest growing global individual giving programme with an annual income from $3m in FY19 to $26.3m in FY22.
Our focus is a digital-first strategy working through a centralized global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel loyalty programme that delivers a best-in-class donor experience. The Programme now recruits donors in English French German Spanish and Arabic with language capabilities also including Korean and it delivers the supporter experience through email SMS WhatsApp outbound telephone and Facebook.

PURPOSE OF THE ASSIGNMENT
As we continue scaling up in 2022 this role requires a thoughtful resourceful strategic analytical and independent individual who will manage multi-lingual and multi-channel supporter communications activities to drive repeat giving from single givers optimize second gift rate to 20% and bring in an annual income of $6.3 million from this segment of supporters.
You will have experience working within individual giving and collaborating with colleagues in Communications Data intelligence hub Marketing and Programmes. You will also have experience of working with teams to source compelling content assets and stories that feed into fundraising products and propositions experience in managing email marketing and multi-channel campaigns at an international level. The focus for this role in 2023 will be to drive repeat giving optimize second gift rate through multi-channel and multi-lingual supporter communications with continuous improvement and innovation.

ACCOUNTABILITIES / RESPONSIBILITIES
Strategic planning delivery and optimisation of annual calendar of supporter development & retention activities for Single Supporters (multi-channel & multi-lingual)
o Annual strategic planning and forecasting of email marketing outbound telemarketing SMS/Whatsapp Facebook activities for SV(standard value) single giving supporters in coordination with SX specialists including cash appeals SG to RG conversion campaigns and nurturing activities
o Manage data selections with the wider view of donor segmentation donor universe meta data and attribution model
Stewardship and engagement of existing supporters
o Build communications acknowledging supporters giving behavior
o Build communications reporting back to supporters about impact of their gifts with transparency and accountability
o Create an engagement plan to give supporters the opportunity to engage with WFP in other ways than financial support
Analyse performance through data insight and optimise programme
o Ensure activities are delivered on target and in a timely manner executed to a high standard by setting clear deadlines implementing quality assurance measures monitoring progress and results
o Continually monitor and analyze the performance of each activity per channel by using SX tools against targets in a timely manner. Measure performance of activities targeting single givers including email appeals outbound telemarketing SMS/WA and Facebook paid ads; banked SG income engagement (positive/negative reactions) RG conversion 2nd gift rate cancelations open rate(email) click rate(email) unsubscribe rate (Email) contact rate(phone) and other relevant key metrics Optimize appeals based on results; data selections briefs copy CTAs landing pages with the learnings of delivered appeals test results etc.
o Regularly present on performance to SX Lead Head of IG and other senior management and propose/drive improvements
o Quarterly review and analysis of results against forecast and reforecasting
o If case of additional reporting needs request changes and initiate additional analysis/reports through BIHub
Test and delivery of new approaches to improve performance of Single Giving Programme
Planning and implementation of new personalized prompt on Godonate platform with support of Product Manager
Test new approaches to increase value and improve loyalty: use of goal in appeals showing impact increase two-way communications etc.
Make sure SX keeps learning from each email appeal (one test to be delivered for each appeal)
Make sure learnings are captured communicated with the wider team and reflected to next activities
Line Management of SX Intern
o Responsible for setting their annual deliverables
o Support them to adopt their key responsibilities and day to day optimization supporter experience programme
o Support them in their growth process (such as providing training/coaching opportunities help them learn by practicing etc.)
o Provide a full emersion into PSP 20-25 strategy

DELIVERABLES AT THE END OF THE CONTRACT
Leading the 5 pillars outlined above.
QUALIFICATIONS AND EXPERIENCE REQUIRED
Education
University degree in Business Management International Development International Relations Political Science Economics Marketing Communications or other relevant field or First University degree with additional years of related work experience and/or trainings/courses.
Work history
6 years of relevant work experience in fundraising at the international level
Experience of managing donor communications email marketing at the international level delivering multi-channel supporter communications through digital channels that drive value & loyalty. WFP work experience is a plus

Technical skills
Strategic thinking
Proven ability to manage an email marketing programme
Proven ability to manage multi-channel multi-lingual campaigns
Salesforce Marketing Cloud knowledge is a plus
Understanding of donor segmentation
Experience in budget planning
Essential computer skills in Microsoft Office applications: proficiency in Word PowerPoint and Excel
Proven ability to conceptualize plan manage develop and monitor processes
Proven ability to deliver projects on time and on budget
Copywriting and proofreading skills in English is a plus
Excellent understanding of global issues and an ability to translate an Organizations mission
Excellent communicator with ability to work collaboratively with colleagues across different cultures disciplines and time zones
English language skills as well as the ability to summarize and make data accessible to various internal audiences and stakeholders
Soft skills
Other requirements
Outstanding analytical negotiation and advocacy skills
Highly organized with exceptional planning and project management skills
Ability to handle multiple tasks within deadlines and deliver on commitments
Ability to take initiative to solve problems and seek solutions
Work effectively in a multi-cultural environment and international organization
Excellent communicator with ability to work collaboratively with colleagues across different disciplines and time zones
People management skills
Uses tact and courtesy to give and receive information with a variety of individuals (people oriented)
Motivated team spirit and contributed to an inclusive and sound working environment (team player)
Highly adaptable to change and comfortable dealing with ambiguity stress and competing demands with grace and humor
Ability/willingness to travel to/from WFP HQ Rome and other European locations for meetings with agencies e.g. supporter care and occasional trips to Friends organizations when needed
Availability for out of hours on-call work including at weekends in the case of a humanitarian or other emergency appeals
Willingness to be adaptable and roll your sleeves up to get the work done across a small team with big ambitions.
Language(s)
Excellent command of spoken and written English
Intermediate knowledge of another official UN language would be a plus (Arabic Chinese French Russian Spanish).

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

The United Nations does not charge any application processing training interviewing testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee please disregard it. Furthermore please note that emblems logos names and addresses are easily copied and reproduced. Therefore you are advised to apply particular care when submitting personal information on the web.

REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruitment system. We do not accept CVs or spontaneous applications by email.

• If you experience challenges while submitting your online application please contact us at for technical support only.

• Please note that applications sent to this email address cannot be considered.

• We strongly recommend that your profile is accurate complete and includes your employment records academic qualifications language skills and UN Grade (if applicable).

• Once your profile is completed please apply and submit your application.

• Kindly note the only documents you will need to submit at this time are your CV and Cover Letter

• Additional documents such as passport recommendation letters academic certificates etc. may potentially be requested at a future time

• Only shortlisted candidates will be notified

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.