Client Director- 6 Month FTC

Stafford - UK

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Clients marketing needs are met. They are viewed as a trusted advisor to client understands and articulates client business insights and leverages to contribute ways to move business forward lead and monitor the day-to-day activities; proactively identify new business building insights and opportunities manage motivate and develop their team; work with other departments to develop and execute strategies that will build the Clients business.

Job Description:

The role

The Client Director Audiences & Culture is a senior client-facing leader responsible for defining and delivering audience-led data-driven marketing strategies for Dentsu UKs clients. Reporting into the Head of Audiences & Culture the role sits at the intersection of audience strategy first-party data identity and marketing technology with a clear focus on driving commercial value from clients data assets.

This roleleadsthe development and orchestration of first- second- and third-party audience strategies across paid media and owned channels shaping acquisition retention and diversification approaches. The Client Director partners closely with media strategy planningcreative and CXM teams to embed audience thinking across the full marketing ecosystem.

What youll do

Audience Strategy Development

- Define and implement first second and third-party consumer data strategy use cases to bring strategy to life for the client. With a focus towards driving value from clients own first party data

- Define and implement audience strategies for acquisition retention and diversification primarily across paid media channels. With asecondary focus on owned channels (email web appsms)and how both work in tandem

- Create and refine audience segmentations-throughdataattribute analysis data volume sizing partner matchratesand wider brand target audience strategy

- Define and oversee orchestration of first-party acquisition strategies for clients including volume forecasting value exchange identification and testing. All adhering to clients privacy and consent policies to ensure collected first-party data can be utilised

- Build presentations defining the strategyforclient as wellDentsumedia creative and CXMteams

- Collaborate cross-agency with strategycommsand planning teamsto define the right audience strategy for clients

-Strategically support clients to deliver value fromour proprietary audienceproducts includinges our proprietary audience & Identity solution

Data Clean Room/Mar-TechConsultancy

-Work with client teams to recommend the right technology tofacilitatedata usage in paid media. Recommend tech roadmapsbased on clientsobjectives maturity and channel mix

- Lead the audience test & learn agenda track performance and guide optimisations

- Recommend the right data partnerships andpaid mediachannels to be used within the Clean Room environment

- Creation of audiences and segments within Clean Room partners for distribution to paid media channels. Set up for the testing framework including control hold out groups

- Measurementanalysisand reporting of Data Clean Room audiences to inform future strategies and testing

Thought Leadership

- Act as a thought leader championing audience-first solutions within the organisation

- Stay informed on industry trends emerging technologies and data strategies

About you

BA/BS degree or relevant combination of education and experience5 years of agency experience in client facing audiencedata-based strategy roles Proventrack recordof defining and delivering data driven marketing strategies

Experience with first second and third-party data solutions

Knowledge and hands on experience using Data Clean Rooms (LiveRampSafe-HavenInfosumSnowflakeexperience preferred)

Strongverbal and written communication skillscommensuratetodeliver strategyto senior level stakeholders

Proven strong cross-functional and cross-agency management interpersonalcommunication and collaboration skills

A Few Of The Benefits

Youll have a great compensation package private health & dental insurance corporate discounts and career development through Dentsu University and free access to LinkedIn learning
29 days of annual leave (25 days of regular holidays birthdays off and 3 additional wellness days)
We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
Youll have a hybrid working schedule with flexible start/end hours

Inclusion and Diversity
At Dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation benefiting our employees partners and communities.

We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

About Dentsu
Taking a people-centered approach to business transformation we use insights to connect brand content commerce and experience underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo Japan and our 65000 employee-base of dedicated professionals work across four regions (Japan Americas EMEA and APAC). Dentsu combines Japanese innovation with a diverse global perspective to drive client growth and to shape society.

Diversity equity and inclusion sits at the heart of our Social Impact strategy our fully integrated sustainability strategy which includes our ambition to build a fair and more equal society where everyone is equipped to thrive.

Location:

Stafford

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Required Experience:

Director