Lead Corporate Communications

OVERALL PURPOSE OF THE ROLE

The Lead External Communications will be responsible for shaping protecting and enhancing Pernod Ricard Indias external reputation across media influencers industry bodies and key external stakeholders. The role will lead proactive and reactive media engagement thought leadership corporate storytelling crisis communications and brand-level corporate PR aligned with Pernod Ricards global values of conviviality responsibility and sustainability.

This role operates in a highly regulated environment and requires strong judgment stakeholder management and narrative-building capabilities.

KEY RESPONSIBILITIES

EXTERNAL MEDIA COMMUNICATIONS

• Develop and execute a robust external communications strategy aligned with Pernod Ricard Indias business priorities and global communication framework.

• Serve as the primary point of contact for national and regional media.

• Actively build cultivate and sustain strong media relationships across business trade lifestyle and policy media.

• Manage media outreach for corporate announcements leadership visibility sustainability initiatives innovation and brand milestones (within regulatory boundaries).

• Proactively identify opportunities to secure favorable coverage around key strategic announcements special events and other key projects that aid in Reputation building.

• Stay updated on developments that could impact business / key stakeholders / partners.

REPUTATION AND ISSUES MANAGEMENT

• Monitor media policy developments and public discourse relevant to the alcobev sector; proactively flag risks and opportunities.

• Anticipate reputational risks / issues and develop and implement appropriate communication actions.

• Protect and strengthen Pernod Ricard Indias corporate reputation in a complex regulatory and social environment.

THOUGHT LEADERSHIP

• Position senior leadership as credible voices in the industry

• Develop long-term narratives around Pernod Ricard Indias purpose ESG agenda responsible drinking and socio-economic contribution.

• Support participation in external forums panels interviews and industry platforms.

STAKEHOLDER & INDUSTRY ENGAGEMENT

• Support communications related to industry bodies trade associations and policy engagement in collaboration with the corporate affairs teams).

• Manage external communication around partnerships CSR programs and sustainability initiatives.

INTERNAL COLLABORATION & GOVERNANCE

• Work closely with brand teams legal public affairs HR sustainability and global communications to ensure message alignment and compliance.

• Develop and maintain an external communications calendar plotting media opportunities and speaking engagements for the companys media spokespersons

• Develop content briefing documents press releases speeches articles for PRI announcements for key media spokespersons.

• Manage external agencies PR Creative Digital Events.. Regularly evaluate impact of the strategy vs results oversee budgets KPIs and performance.

KEY INTERFACE

INTERNAL

• All Functions

• Communications teams at Pernod Ricard HQ

EXTERNAL

• Media key influencers and Opinion Leaders

• Partner agencies PR content creative digital events etc.

• Industry bodies and Associations

JOB REQUIREMENTS

QUALIFICATIONS:

• Bachelors degree from a premier institute - Communications journalism public relations or related field; postgraduate qualification preferred

EXPERIENCE

• 15-20 years of total experience with a significant stint in a large diversified Corporate

• Experience in FMCG alcobev consumer goods or regulated industries strongly preferred

• Agency in-house corporate experience would be a strong advantage

KEY SKILLS & COMPETENCIES

• Strong strategic thinking with hands-on execution capability

• Excellent written and verbal communication skills

• High level of judgment discretion and crisis-handling capabilities

• Deep understanding of the Indian media landscape

• Ability to navigate regulatory constraints and sensitive issues

• Stakeholder management and cross-functional collaboration

• Results-driven proactive and resilient under pressure

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