Social Media & Influencer Marketing Coordinator

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Location: New York NY
Type: Hybrid
Reports to: Senior Manager Social Influencer & Community Engagement

Role Overview
The Social Media & Influencer Marketing Coordinator plays a key role in supporting HealthyBabys social media presence community engagement and creator partnerships. This is a hands-on execution-focused role for someone early in their career who brings experience in social media and influencer support and is excited to help continue to build a mission-driven brand with real impact.

Working closely with the Senior Manager this role supports the day-to-day management of social channels community engagement light content creation and the execution of HealthyBabys influencer program. From publishing content and engaging with parents online to supporting creator gifting and coordination this role is essential to how HealthyBaby shows up builds trust and connects with its community.

This position is ideal for someone who values community understands the importance of thoughtful brand storytelling and enjoys being both creative and organized. The Social Media and Influencer Marketing Coordinator plays an important role in turning strategy into action and helping HealthyBabys mission come to life across digital platforms.

Why This Role Matters
HealthyBaby is a mission-driven brand in a growth phase. How we engage with parents caregivers and creators directly impacts trust awareness and long-term loyalty. This role helps ensure our social presence feels human responsive and community-led while supporting creator relationships rooted in authenticity rather than transactions.

The Social Media & Influencer Marketing Coordinator is often the first point of interaction between HealthyBaby and its community. The way this role shows up responds and engages helps shape how the brand is experienced every day.

Key Responsibilities
Social Media & Community Management

Support the day-to-day management of HealthyBabys social media channels including posting creating a content calendar and content publishing.
Own community engagement across platforms by responding to comments and DMs in a timely thoughtful and brand-aligned way.
Actively engage from the HealthyBaby accounts by liking and commenting on relevant parent creator and partner content across social feeds.
Monitor community conversations and flag insights questions or opportunities for content engagement or partnerships.
Help maintain a warm supportive and informative tone that reflects HealthyBabys values.

Content & Creative Support

Assist with content scheduling asset organization and content library management.
Support light content creation needs including basic editing formatting and preparing social-ready assets.
Capture simple in-the-moment content such as stories short-form videos or behind-the-scenes moments when needed.
Help track and organize user-generated content testimonials and creator assets for reposting and campaigns.
Identify trends sounds and formats that align with HealthyBabys brand and values.
Participate in occasional onsite content creation events or brand moments.
Assist the Founder with content creation needs including capturing editing and preparing social-ready content for posting.

Influencer & Creator Program Support

Support execution of HealthyBabys influencer and creator program including gifting outreach coordination and product shipping.
Help identify and recommend creators aligned with HealthyBabys mission community values and storytelling approach.
Track creator relationships gifting content usage rights and campaign details.
Assist in organizing creator content feedback and performance insights.
Support surprise-and-delight moments and community-first creator initiatives.

Collaboration & Support

Work closely with the Senior Manager to support social and influencer initiatives from planning through execution.
Collaborate cross-functionally with internal teams and external partners as needed.
Stay current on social media trends platform updates and creator culture especially within parenting wellness and mission-driven brands.

Qualifications & Skills

2 to 3 years of experience in social media and influencer marketing
Prior experience supporting influencer or creator programs including gifting outreach or relationship coordination.
Strong understanding of social media platforms and creator culture.
Highly organized with strong attention to detail and follow-through.
Comfortable engaging with audiences creators and partners in a warm authentic way.
Values community inclusivity and mission-driven work.
Creative mindset with the ability to support light content creation.
Comfortable working in a fast-paced collaborative environment.
Passion for health wellness and brands that aim to make a meaningful impact.
This role requires the candidate to be based in New York and able to work in-office three days per week.

Required Experience:

Manager

Location: New York NYType: HybridReports to: Senior Manager Social Influencer & Community EngagementRole OverviewThe Social Media & Influencer Marketing Coordinator plays a key role in supporting HealthyBabys social media presence community engagement and creator partnerships. Th...

Support the day-to-day management of HealthyBabys social media channels including posting creating a content calendar and content publishing.
Own community engagement across platforms by responding to comments and DMs in a timely thoughtful and brand-aligned way.
Actively engage from the HealthyBaby accounts by liking and commenting on relevant parent creator and partner content across social feeds.
Monitor community conversations and flag insights questions or opportunities for content engagement or partnerships.
Help maintain a warm supportive and informative tone that reflects HealthyBabys values.