eCommerce Marketing Manager

eCommerce Marketing Manager

Confidential Client Luxury Building Products Outlet

Location: On-site

Compensation: $80000$100000 base salary (DOE)

About the Company

Cherry Talent Group is partnering with a well-established luxury building products outlet with multiple brick-and-mortar locations and a growing digital footprint. The business specializes in high-end architectural and interior products such as doors vanities tubs mirrors and related finishes.

With a strong in-store presence already in place the next phase of growth is clear: driving measurable eCommerce revenue strengthening demand generation and supporting sales through disciplined digital execution.

This role is ideal for a performance-driven eCommerce marketer who enjoys building systems owning outcomes and translating digital strategy into real pipeline and revenue impact.

About the Role

This is a revenue-focused eCommerce marketing role that sits at the intersection of demand generation revenue operations and sales enablement.

The right person will work closely with a sales-driven leadership team as a peer partner owning digital performance lead flow and conversionnot just marketing activity. Success in this role is measured by pipeline contribution revenue growth and sales enablement effectiveness.

You will build manage and optimize the systems that drive qualified traffic conversions and online revenue while ensuring messaging and assets support both eCommerce customers and a growing dealer network.

Key Responsibilities

eCommerce Demand Generation & Revenue Performance

• Own end-to-end eCommerce and performance marketing outcomes
• Plan execute and optimize paid digital media (Google Meta and similar platforms) with accountability to ROI CAC and lead quality
• Optimize Shopify storefront performance customer journey and conversion rates
• Manage HubSpot (or similar platforms) including lead stages routing attribution lifecycle reporting and sales handoff
• Develop and execute campaigns tied directly to revenue and pipeline goals
• Make data-driven budget tradeoffs and performance decisions on a weekly basis

Sales Partnership Messaging & Enablement

• Partner closely with a small high-performing sales team as a strategic counterpart
• Translate sales conversations objections and buying triggers into effective ads landing pages and campaigns
• Develop clear customer-segmented value propositions that support both eCommerce conversion and sales conversations
• Create practical sales-ready assets (one-pagers spec sheets flyers landing pages) that sales teams actively use
• Ensure consistent messaging across eCommerce digital campaigns dealer outreach and sales touchpoints

Strategy to Execution

• Translate business and revenue goals into executable digital and messaging plans
• Push for clarity on goals metrics and ownership before executing
• Identify when to execute directly vs. leverage freelancers or agencies
• Manage external partners with clear performance expectations
• Translate performance insights and sales feedback into tighter messaging improved enablement and optimized campaigns
• Continuously test iterate and improve performance through structured experimentation

Brand & Market Presence

• Maintain a cohesive credible luxury-aligned brand presence across digital and physical touchpoints
• Support brand assets used across eCommerce events partnerships and campaigns
• Assist with select in-store and retail-facing initiatives as needed

What Success Looks Like

• eCommerce and digital marketing directly contribute to pipeline and revenue growth
• Online revenue grows consistently month over month
• Paid media spend is intentional measurable and profitable
• Sales teams actively use and trust marketing systems and enablement assets
• eCommerce demand gen and HubSpot processes are scalable and repeatable
• Messaging is clear consistent and supports both consumer and dealer audiences

What Were Looking For

This role is best suited for someone who is:

• A revenue-focused operator who can both strategize and execute
• Comfortable being measured weekly against performance metrics
• Analytical direct and accountable
• Confident pushing back on vague requests and driving clarity
• Collaborative with sales but not subordinateoperates as a peer tied to shared outcomes
• Able to write clearly and concisely for revenue turning product details into value-driven messaging that helps close deals

Qualifications

• 510 years of experience in performance marketing demand generation or eCommerce
• Proven track record growing pipeline and/or online product revenue
• Hands-on experience with Shopify
• Strong command of paid digital advertising platforms
• Deep working knowledge of HubSpot or similar CRM/marketing systems
• Experience managing freelancers or agencies
• Background in building products home improvement retail distribution or luxury goods strongly preferred
• Please note: Candidates will be asked to complete a brief assessment as part of the selection process.

Why The Opportunity

• Opportunity to own revenue-driving marketing within an established business
• High visibility accountability and leadership support
• Clear growth mandate tied to measurable outcomes
• Ability to make a meaningful immediate impact

Compensation & Benefits

• Base salary: $85000$100000 (DOE)
• Performance-based bonus
• Comprehensive benefits including 401(k) with company match
• High-autonomy growth-focused environment

Culture Snapshot

• Family-Owned People-Focused A close-knit growth-minded culture that values relationships as much as results.
• Core Values in Action Professionalism Teamwork Integrity Respect Excellence.
• Customer-Centered Guided by the promise: Opening the door to endless possibilities.
• Growth-Oriented & Innovative Committed to building systems embracing e-commerce and scaling nationally.