Adobe Target Digital Analytics Lead

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

I am seeking an Analytics & Adobe Target Lead for a new opportunity.

Responsibilities:

- Build and configure A/B tests Experience Targeting MVT and Recommendations activities in Adobe Target.

- Translate marketing requirements into Target activities ensuring proper creative targeting rules and performance tracking.

- Collaborate with WebOps and CDAO teams to ensure data availability correct audience mapping and compliant personalization.

- Perform QA and troubleshoot targeting data rendering or anti-flicker issues.

- Support analytics integration (e.g. A4T) and ensure accurate success metrics.

- Maintain operational workflows SLAs documentation and campaign launch readiness.

- Support the setup and execution of Adobe Journey Optimizer (AJO) email web and mobile journeys.

Qualifications:

- Expertise in Adobe Target (core activities QA and troubleshooting).

- Experience with Adobe Analytics / A4T reporting integration and calculated metrics.

- Proficiency in Adobe Launch Web SDK and Data Layer for tagging and data availability.

- Strong skills in HTML CSS and JavaScript for modifying or validating Target experiences.

I am seeking an Analytics & Adobe Target Lead for a new opportunity. Responsibilities: - Build and configure A/B tests Experience Targeting MVT and Recommendations activities in Adobe Target. - Translate marketing requirements into Target activities ensuring proper creative targeting rules and ...