Analytics & Adobe Target Lead

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

Hello There

My name is Gunjan Sharma and I serve as the Sr. Technical Recruiter at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role Analytics & Adobe Target Lead with our esteemed client. If you are interested then please share your updated resume.

Job Description

Position : Analytics & Adobe Target Lead

Location : Malvern PA (Hybrid)

Duration : long term

MOI : Video

Responsibilities
Build and configure A/B tests Experience Targeting MVT and Recommendations activities in Adobe Target.
Translate marketing requirements into Target activities ensuring proper creative targeting rules and performance tracking.
Collaborate with WebOps and CDAO teams to ensure data availability correct audience mapping and compliant personalization.
Perform QA and troubleshoot targeting data rendering or antiflicker issues.
Support analytics integration (e.g. A4T) and ensure accurate success metrics.
Maintain operational workflows SLAs documentation and campaign launch readiness.
Support the setup and execution of AJO email web and mobile journeys ensuring data readiness audience configuration and message consistency across channels.

Qualifications
Adobe Target (core activities QA troubleshooting) Adobe Analytics / A4T reporting integration and calculated metrics Adobe Launch / Web SDK / Data Layer expertise for tagging and data availability HTML CSS JavaScript for modifying or validating Target experiences

Adobe Target and Javascript are a must. AJO is a nice to have.

Thanks & Regards

Gunjan Sharma

Sr. Technical Recruiter

Email:

Kanak IT is an equal opportunity employer. We consider all applicants for employment without regard to citizenship immigration status race gender disability or any other protected category.

Hello There My name is Gunjan Sharma and I serve as the Sr. Technical Recruiter at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role Analytics & Adobe Target Lead with our esteemed client. If you are interested then please share your updated resume. Job Descript...