Senior Manager, Journey Strategy & Project Management

Address:

Job Family Group:

Email Execution QA & Optimization

• Oversee QA processes for all email campaigns and journeysincluding Litmus rendering datachecks and deployment readiness.
• Ensure rigorous testing practices are followed including A/B testing and measurement frameworks.
• Analyze campaign performance provide insights to stakeholders and recommend optimization strategies rooted in data and industry best practices.
• Stay current with advancements in enterprise marketing automation email trends data privacy requirements (including CASL) and measurement strategies

This is a hybrid role

We are seeking an experienced people-focused Senior Manager Journey Strategy & Project Management to lead our delivery processes optimize team performance and oversee end-to-end management of complex data-driven email programs. This role requires strong leadership advanced project management capabilities and hands-on expertise in enterprise workflow toolsincluding Workfront administrationto ensure operational excellence across our Digital Communications portfolio.

• Fosters a culture aligned to BMO purpose values and strategy and role models BMO values and behaviours in all that they do.
• Ensures alignment between values and behaviour that fosters diversity and inclusion.
• Regularly connects work to BMOs purpose sets inspirational goals defines clear expected outcomes and ensures clear accountability for follow through.
• Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders.
• Attracts retains and enables the career development of top talent.
• Improves team performance recognizes and rewards performance coaches employees supports their development and manages poor performance. Provides strategic input into business decisions as a trusted advisor.
• Makes recommendations to senior leaders on strategy and new initiatives based on an in-depth understanding of the business/group.
• Acts as a subject matter expert on relevant regulations and policies.
• May network with industry contacts to gain competitive insights and best practices.
• Develops the business case by identifying needs analysing potential options and assessing expected return on investment.
• Recommends business priorities advises on resource requirements and develops roadmap for strategic execution.
• Leads the execution of initiatives/programs; assesses and adapts as needed to ensure quality of execution.
• Acts as the prime subject matter expert for internal/external stakeholders.
• Defines business requirements for analytics & reporting to ensure data insights inform business decision making.
• Leads change management programs of varying scope and type including readiness assessments planning stakeholder management execution evaluation and sustainment of initiatives.
• Directs the planning & implementation of operational programs for an assigned digital portfolio/strategy and executes within required service level agreements and standards.
• Acts as a trusted advisor to assigned business/group for assigned initiatives/business programs.
• Recommends and implements solutions based on analysis of issues and implications for the business.
• Assists in the development of strategic plans and holistic business programs.
• Identifies emerging issues and trends to inform decision-making.
• Helps determine business priorities and best sequence for execution of business/group strategy.
• Builds effective relationships with internal/external stakeholders.
• Ensures alignment between stakeholders.
• Breaks down strategic problems and analyses data and information to provide insights and recommendations.
• Employs systems (e.g. customized exception reports tracking reports etc.) to manage information.
• Integrates information from multiple sources to enable more efficient processes enhanced analysis and/or streamlined reporting.
• Monitors and tracks performance and addresses any issues.
• Designs and produces regular and ad-hoc reports and dashboards.
• Participates in change management activities.
• Provides input into the planning and implementation of strategic insights programs.
• Reviews the ongoing programs for effectiveness considers industry trends and recommends enhancements; makes changes as required.
• Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders.
• Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine.
• Implements changes in response to shifting trends.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

• 10 years of overall experience including 5 years of digital marketing or CRM operations including enterprise-scale email program management.
• 4 years of direct team leadership experience managing project or marketing operations teams.
• Workfront administration experience is required including building workflows forms dashboards and system governance structures.
• Strong preference for experience with Adobe Campaign though candidates with enterprise automation experience (Marketo Salesforce Eloqua etc.) will be considered.
• Advanced HTML/CSS experience with a focus on email coding; SQL knowledge is an asset.
• Expertise in QA tools and processes (Litmus or equivalent).
• Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail.
• Outstanding communication problem-solving critical thinking and stakeholder management skills.
• Strong organizational and time-management capabilities; able to operate in a fast-paced matrixed environment.

Nice to Have

• Previous agency or consulting experience.
• Experience overseeing full email project lifecycle including intake briefing targeting build QA and deployment.
• Experience building operational frameworks RACI models or cross-functional governance structures

Salary:

Pay Type:

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other legally protected characteristics. We also consider applicants with criminal histories consistent with applicable federal state and local law.

BMO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process please send an e-mail to and let us know the nature of your request and your contact information.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.