Content Marketing Manager

About the role

Were looking for a strategic and creative Content Marketing Manager to lead the planning creation and execution of content that drives business growth and connects with our audiences.

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and audience needs.

• Identify key themes topics and content formats (blogs videos social media and more) that resonate with target audiences.

• Create and oversee content that guides potential customers through the sales funnelfrom awareness to decision-making.

• Leverage calls-to-action (CTAs) landing pages and gated content to generate leads and drive conversions.

• Collaborate closely with marketing sales and product teams to ensure content supports broader business goals.

• Manage relationships with external contributors including writers designers and agencies to deliver high-quality content.

About you

Strategic Thinking and Planning

• Proven ability to develop and execute a cohesive content strategy aligned with business goals.

• Strong understanding of target audiences and how to tailor content to their needs and preferences.

• Excellent organizational skills including managing content calendars and long-term initiatives.

Creativity and Storytelling

• Exceptional creativity in producing engaging innovative content across multiple formats.

• Ability to adapt tone voice and style for different platforms and audience segments.
   

Analytical and Data-Driven Approach

• Proficiency with analytics tools such as Google Analytics and SEMrush to measure content performance.

• Strong analytical skills to interpret audience behavior and optimize content strategies.

• Experience setting tracking and reporting on KPIs to measure content success.

• Deep understanding of major social media algorithms and best practices.

• Digital publishing and digital media experience

Project Management and Organization

• Strong project management skills with the ability to manage multiple content initiatives simultaneously.

• Experience collaborating with cross-functional teams to deliver cohesive campaigns.

Communication and Collaboration

• Excellent written and verbal communication skills with the ability to present and defend content ideas.

• Strong collaboration skills to align content initiatives with stakeholder and business objectives.

• Ability to manage and motivate external contributors including freelancers and agencies.
   

Adaptability and Continuous Learning

• Flexibility to adapt strategies in response to changing market trends and audience insights.

• A passion for staying up to date with emerging content formats tools and industry trends.

Why Us

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space.

• We pride ourselves on a supportive people-first culture that values collaboration and growth

• We are committed to employee growth and actively support career progression

• Flexible / hybrid working culture

• Staff discounts at our hotels worldwide

• An established organization with exciting growth plans

Additional Information :

Our commitment to Diversity & Inclusion

We are an inclusive company and our ambition is to attract recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process youre welcome to let us know.

Remote Work :

No

Employment Type :

Full-time