Sr Product Manager, Performance measurement

Position Summary

Role and Responsibilities

Key Responsibilities

Pixel & Signal Infrastructure

• Own the product roadmap for conversion pixels server-side events and signal ingestion across performance products.
• Define and standardize event schemas and taxonomies for performance use cases (e.g. page views add-to-cart checkout purchase leads).
• Improve signal quality coverage freshness and reliability to support optimization and measurement accuracy.
• Partner with Engineering to build scalable fault-tolerant event collection and processing systems.

Performance Measurement & Attribution

• Own conversion measurement frameworks used across performance products including attribution readiness and reporting alignment.
• Partner with Data Science to support attribution models conversion windows eligibility logic and performance diagnostics.
• Ensure measurement systems support CPA ROAS conversion rate and incremental lift metrics.
• Contribute to the design and rollout of incrementality testing and experimentation frameworks.

Privacy Signal Loss & Compliance

• Drive product decisions around privacy consent and signal loss including server-side measurement strategies.
• Ensure performance measurement solutions align with evolving regulatory and platform constraints.
• Balance advertiser performance needs with data governance and long-term platform sustainability.

Execution & Cross-Functional Delivery

• Write clear PRDs success metrics and rollout plans for pixel and measurement initiatives.
• Lead launches migrations and upgrades of measurement systems and advertiser-facing integrations.
• Partner with Sales Solutions and Support teams to improve advertiser onboarding validation and troubleshooting.
• Act as the point person for measurement-related issues impacting performance outcomes.

Monitoring Quality & Insights

• Define health metrics monitoring and alerting for measurement coverage and signal integrity.
• Investigate and resolve measurement gaps impacting optimization or reporting.
• Use data to continuously improve measurement accuracy and advertiser confidence.

Skills and Qualifications

Qualifications

Required

• 7 years of experience in product management with strong experience in performance AdTech or relevant experience
• Hands-on experience with conversion pixels server-side tracking or event-based measurement systems.
• Solid understanding of performance advertising fundamentals (bidding optimization attribution reporting).
• Deep understanding of e-commerce performance metrics (CPA ROAS revenue conversion rate).
• Proven experience building measurement and reporting systems that support outcome-based advertising.
• Experience working closely with Engineering and Data Science on technically complex systems.
• Experience partnering closely with Sales and customer-facing teams in a B2B environment.
• Strong analytical skills and comfort working with event data dashboards and performance metrics.
• Clear communicator able to explain complex measurement systems to technical and non-technical stakeholders.

Preferred

• Experience with DSPs ad platforms ecommerce or commerce media networks.
• Familiarity with incrementality testing lift measurement and experimentation.
• Understanding of privacy frameworks consent management and data minimization.
• Experience supporting advertiser-facing or developer-facing products.

Compensation for this role for candidates based in New York NY is expected to be between $165000 $220000 base. Actual pay will be determined considering factors such as relevant skills and experience and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many more.

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