Marketing Manager, Pre-College Programs

External Applicants:

Please ensure all required documents are ready to upload before beginning your application including your resume cover letter and any additional materials specified in the job description.

Cover Letter and Supporting Documents:

• Navigate to the My Experience application page.

• Locate the Resume/CV document upload section at the bottom of the page.

• Use the Select Files button to upload your cover letter resume and any other required supporting documents. You can select multiple files.

Important Note: The My Experience page is the only opportunity to attach your cover letter resume and supporting documents. You will not be able to modify your application or add attachments after submission.

Current Employees:

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A cover letter is required for all positions; optional for facilities campus services and hospitality roles unless otherwise specified.

Job Description Summary

Job Description

Essential Functions:

Strategy and Planning:

• Collaborate with program leadership to define annual marketing and outreach strategy.

• Develop and execute a comprehensive marketing strategy and timeline for all programs.

• Report outcomes and insights to the leadership team incorporating lessons learned and future plans.

Web and Content Management:

• Manage web content and design for all Pre-College Program websites.

• Track website analytics on SiteImprove and attend Wake Forest website management sessions.

• Create and analyze annual updates and programs reports.

• Design and produce marketing materials both digital and printed within brand guidelines.

• Photograph edit and deliver high-quality photos for marketing initiatives.

• Maintain up to date archival process of past event photos.

• Record content at program activities and events.

Campaign Execution:

• Plan and execute marketing campaigns across various channels including digital traditional and social media.

• Design and implement email campaigns managing recruitment broadcast and promotional emails.

• Oversee search and paid media to attract new customers.

• Oversee that information is up to date about our program on third-party platforms.

• Utilize CRM systems for customer relationship management.

Analytics and Reporting:

• Track budgets spending and ROI reporting as requested by the Executive Director.

• Build and maintain visual reports to track digital ROI and KPIs.

• Analyze marketing campaign metrics and trends for continuous improvement.

• Provide regular reports on digital communication strategy effectiveness.

Team Management and Development:

• Recruit interview select train and supervise the Summer Immersion Program Marketing intern team.

• Coordinate marketing project management and facilitate professional development.

• Participate in the recruitment and hiring process for marketing team members.

Communication and Outreach:

• Collaborate with campus communicators for aligned messaging and branding.

• Provide consistent and quality communication with students parents counselors and school staff.

• Deliver enthusiastic and educational presentations to individuals and groups.

• Assist in program operations and support for all Pre-College Programs.

• Comfortable interviewing students parents and Wake Forest staff.

Required Education Knowledge Skills Abilities:

• Bachelors Degree with 3 years of professional marketing experience.

• Strong project management skills.

• Proficient in graphic design and web software.

• Excellent written oral communication and presentation skills.

• Ability to create engaging content and utilize social media effectively.

• Strong eye for design and branding.

• Organizational skills and ability to prioritize competing deadlines.

• Demonstrated problem-solving ability.

• Detail-oriented and team player.

• Ability to work autonomously and collaboratively.

• Ability to maintain confidentiality.

Preferred Education Knowledge Skills Abilities:

• BA or BS degree required. Open to all majors.

• Marketing or communication majors preferred.

• Experience in higher education marketing or communications.

• Experience in organic and paid social media management and marketing.

• Experience using Canva Stripo Adobe Lightroom Adobe Illustrator SiteImprove and WordPress strongly preferred.

• Not camera-shy!

• Masters degree preferred.

Accountabilities:

• Responsible for own work only.

• Works at least one Saturday per month (September - May) to capture content for the College LAUNCH for Leadership Program.

• Seasonal requirement to live on-campus in Winston-Salem NC to capture content and tell the story of the Summer Immersion Program and oversee marketing seasonal staff. Provides programming support for the Summer Immersion Program throughout the months of (June-July).

Flexible work eligibility defined as variable hybrid

• Some work is performed on-site and some from a flexible work location; the number of on-site and flexible location days varies from week to week.

Physical Requirements:

• Sedentary work primarily involves sitting/standing; communicating with others to exchange information; repeating motions that may include the wrists hands and/or fingers; and assessing the accuracy neatness and thoroughness of the work assigned.

Environmental Conditions:

• No environmental conditions.

This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Additional Job Description

Time Type Requirement

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race color religion national origin sex age sexual orientation gender identity and expression genetic information disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process please contact or .