Group Product Manager, Upstream Marketing

Group Product Manager Upstream Marketing-TMTT

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care telling a compelling and authentic story is more crucial than ever. Beyond raising awareness our Marketing teams build lasting trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patients unmet clinical needs. Its our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

As we prepare for the next phase of growth for EVOQUE we are seeking an experienced upstream marketing leader who brings deep strategic marketing capability crossfunctional influence and the ability to drive clarity and progress in ambiguity. This is a highownership role designed for a proactive seasoned marketer who can immediately lead key NPD strategy and VOC workstreams.

Position Summary: Develop and execute the upstream product marketing strategy for the EVOQUE TTVR portfolio. Engage crossfunctional partners including R&D Clinical Global Marketing and regional commercial teams to define market needs shape product strategy and influence new product development. Your contributions in this role will directly impact the evolution of TR therapy and Edwards leadership in this emerging space.

This is an on-site role based in Irvine CA

How you will make an impact:

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives

• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition

  • Conduct indepth competitive landscape and clinical evidence assessments to guide strategy.

  • Translate insights into clear value propositions claims and product positioning.

  • Influence R&D priorities through strong understanding of market dynamics workflows and customer pain points.

  • Act as a connector across R&D Clinical Regulatory Quality HEOR Medical Affairs and Global Marketing.

  • Identify issues and risks early; bring forward solutions and drive alignment through collaborative leadership.

  • Lead early commercialization planning including messaging frameworks and evidence strategy inputs.

• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives

• Drive labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives

• Develop IFU required for regional product approvals for major product launches or programs and initiatives

• Define and build a body of clinical and economic evidence that supports the regional value proposition

• Manage budgets related to product line campaigns and projects

• Lead significant process or corporate initiatives that impact and bring value to the marketing organization

• Other Incidental Duties

What you will need (required):

• Bachelors Degree or Equivalent in related field minimum 10 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Required OR
  Masters Degree or equivalent in related field 8 years experience of previous related experience working in marketing or healthcare industry or equivalent work experience based on Edwards criteria Preferred
  Other: Certification in related discipline Required

What else we look for (preferred):

• Experience in upstream marketing

• Proven successful project management skills

• Proven expertise in Microsoft Office Suite

• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Recognized as an expert in own area with specialized depth within the organization

• Expert understanding of related aspects of marketing concepts and principles

• Extensive understanding of broad market research designs develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research

• Ability to forecast product lines for short-term and long-term accuracy based on market development sales trends competition and changing market dynamics.

• Ability to assess and understand market share pricing ASPs competitive dynamics

• Possess strong clinical knowledge experience and knowledge of the clinical areas where Edwards products are used or intended to be used understand the purchasing process and challenges for product adoption in complex healthcare networks

• Strict attention to detail

• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

• Ability to manage competing priorities in a fast paced environment

• Represents leadership on projects within a specific working closely with cross-functional team marketing peers and leaders and managing needs and messaging to upper management

• Consult in project setting within specific marketing area

Adhere to all company rules and requirements (e.g. pandemic protocols Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance we offer competitive salaries performance-based incentives and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA) the base pay range for this position is $145000 to $205000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g. qualifications education prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role as a condition of employment you will be required to submit proof that you have been vaccinated for COVID-19 unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.