Senior Product Manager, Performance Video Advertising
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 176163 - 297500
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
The Ads Product team is responsible for monetizing Rokus platform through innovative advertising solutions across the Roku TV experience including its premiere streaming service The Roku Channel on both Roku devices and off-platform environments. Collectively these products reach millions of users daily creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem.
Were looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Rokus large-scale in-stream pre-roll and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Rokus reach and first-party data with predictive modeling attribution and incrementality measurement.
This role sits at the intersection of ad delivery measurement and optimization. You will define how performance is measured and improved on connected TV building systems that translate exposure to outcomes inform bidding and optimization and prove incremental impact across channels.
For New York Only - The estimated annual salary for this position is between $176163 - $297500 annually. Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location. This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Performance video solutions:Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Rokus in-stream pre-roll and post-roll video inventory
- Prediction and optimization models:Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood response probability and marginal lift and integrate those models into delivery pacing and optimization workflows
- Attribution frameworks:Define and evolve attribution approaches for CTV performance advertising including post-view attribution cross-device and cross-channel considerations and measurement windows appropriate for video-led demand generation
- Incrementality and lift measurement:Build products that enable advertisers to measure true incremental impact including experimental design holdouts lift studies and causal measurement approaches that go beyond last-touch metrics
- Outcome-driven product metrics:Establish success metrics that tie ad exposure and optimization to advertiser outcomes such as incremental conversions return on ad spend and downstream business impact
- Scalable advertiser-ready products:Translate complex modeling and measurement systems into intuitive scalable products that advertisers and sales teams can understand trust and adopt
- Cross-functional leadership:Lead cross-functional execution across product engineering data science sales and operations aligning stakeholders on strategy tradeoffs and roadmap priorities
- Ecosystem-level thinking:Anticipate how performance solutions interact with bidding pricing inventory allocation and viewer experience and make informed tradeoffs that support long-term platform health
Were excited if you have
- 5 years of product management experience including ownership of complex or platform-scale products
- Proven experience defining product strategy and driving execution in ambiguous environments
- Strong background in digital advertising media marketplaces or data-driven platforms
- Excellent analytical and decision-making skills with a track record of delivering measurable impact
- Effective leader through influence able to align diverse teams and stakeholders
- Passion for building scalable advertising products that deliver value to advertisers and viewers
- Experience with connected TV programmatic advertising or measurement platforms
- Experience leading large initiatives without direct authority
#LI-SR2
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process please direct your inquiries to .
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe at any time by emailing .
Required Experience:
Senior IC
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
