Data & Analytics Manager

Data & Analytics Manager

BENEFITS: Medical Dental Vision 401K

JOB DUTIES:

• Customer Relationship Management (CRM)
  • Develop and socialize standardized reporting & dashboards within our CRM to enable the sales and marketing teams.
  • Provide thoughtful insights and interpretation of the performance of our campaigns to help evolve and improve the performance of our efforts.
  • Monitor and measure the quality and quantity of leads entering into our CRM database.
  • Assist Customer Experience Managers (CEMs) with correctly placing leads into the proper campaign stages and automations to nurture customers along their path to purchase (lead scoring etc.).
  • Ensure data quality by validating lead sources and standardizing data collection via forms and marketing partnerships.
  • Analyze and deliver data visualization for the quality of leads and report on how customers are flowing through the journey (marketing qualified leads sales qualified leads & converters).
• Data Quality
  • Ensure data quality across our marketing tech stack to include; Product Information Management Platform (InRiver) Data Asset Management platform (Bynder) Customer Relationship Management Platform (Hubspot) & media channels.
  • Connect disparate dataset to unlock insights and enhanced performance across our websites and internal systems.
• Website(s)
  • Generate regular website reporting on traffic engagement and frequency for all AHF Products website properties
  • Monitor websites for performance and enhancement opportunities.
  • Provide insights to the website team for continuous optimization and site performance.
  • Ensure feed-based data such as PIM data is accurate up to date and connected to all dependent platforms (websites HubSpot etc.)
  • Monitor campaign management and creative effectiveness.
• Sales
  • Partner with sales leadership to enable and educate sales teams about their customers digital body language.
  • Surface insights about forward looking sales and sales pipeline.
  • Liaison with sales to communicate forward looking and actionable data for greater pipeline conversion.
• Media
  • Assist our agency partners with connecting first party data to our media channels.
  • Monitor performance of campaigns on a regular basis to performance and identify emerging audience segments and opportunities.
  • Focus on evolving our media targeting and help to articulate our perspective on future targeting opportunities.
  • Surface recommendations based upon thoughtful analysis and insights in order to drive performance
• Customer Journey Mapping:
  • Analyze and map the customer journey to identify touchpoints and opportunities for enhancing the customer experience

JOB QUALIFICATIONS:

• Experience: Minimum of 5 years of experience in marketing data analysis.

• Education: Bachelors degree in marketing analytics data science or a related field.

• Technical skills: Proficiency in Excel GA4 PowerBI and other marketing technology platforms.

• Analytical skills: Strong analytical and problem-solving skills with the ability to interpret customer data and feedback.

• Communication: Excellent verbal presentation and written communication skills with the ability to articulate complex concepts clearly and effectively.

PHYSICAL DEMANDS

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Occasional Move up to 50 lbs. by pushing pulling and lifting

• Frequent Walking standing stretching bending stooping twisting reaching grasping and repetitive movements

• Frequent Ability to work in noise

• Frequent Ability to read and effectively communicate both by spoken and written words

• Occasional Ability to don and doff mandated PPE as required by the job assignment

MENTAL DEMANDS

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Think analytically
• Make decisions
• Develop options and implement solutions
• Work with a team
• Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
• Attention to detail
• Communicate effectively
• Multitask in a fast-paced environment
• Work with a Sense of Urgency

AHF PRODUCTS:

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood tile and vinyl flooring markets. With decades of experience in award-winning flooring design product development manufacturing and service we create quality flooring to last for generations through inspiring designs innovation and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce Armstrong Flooring Hartco Robbins LM Flooring Capella HomerWood Hearthwood Raintree Autograph Emily Morrow Home tmbr Crossville and Crossville Studios. Our commercial brands include Bruce Contract Hartco Contract AHF Contract Armstrong Flooring Parterre Crossville and Crossville Studios. Headquartered in Mountville Pennsylvania with manufacturing operations across the United States and in Cambodia AHF Products employs over 3000 dedicated team members.

Required Experience:

Manager