Marketing Manager, Shark

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

As a Category Marketing Manager you will play a key role in shaping the story of new product launches across the EMEA market for our Shark Home categories. Youll craft compelling messaging that resonateswith consumers and ensures consistency across every touchpoint from packaging and product displays to digital and in-store marketing collateral.

As part of our GlobalCategory Marketing Teamyoullwork with stakeholders across the US UK and wider European markets. By aligning global strategy with local consumer insightsyoullhelp bring innovative products to life and drive engagement across the region.

This position playsapivotal role in deliveringthe Shark Homeproductroadmapfor 2026encompassingthe launchofmultipleproducts in countriesacross several overlapping workstreams at once relying on outstanding organisational skills to keep everything on track.

• Drive and lead the go-to-market strategy across EMEA for the category
• Develop andimplement category and optimal pricing strategiesto drive sales and profitability by analysing market trends competitors and customer data
• Work closely with offices across US and EMEA region to assembleanoptimum product strategy
• Createcompelling brand messagingthat connects with consumers.
• Partner withProduct Development Sales PR and IMCto deliver best-in-class launches.
• Owncategory performance insights identifying growth opportunities andoptimising sales performance
• Develop briefs for consumer testing and IHUTsworking with CI teamto define target audience and messaging
• Work with local agency to ensurepackaging artwork and adaptations are completefor all markets
• Alongside internal teams ensure we are developingbreakthrough contentfor digital social retail and beyond.
• Support manager inoverall P&L strategyand category goals

• 5 years in Product Marketing/Category Marketing ideally inconsumer goods or appliances.
• Apassion for category storytelling data-driven decision-making and killer execution.
• Strongcommercial acumen you get the numbers and know how to turn insights into action.
• A fast-movingcollaborative mindset you thrive in a high-energy team.
• Able toinfluence and build relationshipswith key stakeholders across different departmentsat a range of different levels.
• Knowledge ofEuropean market and retailersis advantageous but not essential
• The ability tothink big move fast and make things happen.