Senior Manager, Marketing Mix Modeling Analytics

JOB SUMMARY

The Senior Manager Marketing Mix Modeling Analytics is a key contributor within Marriotts Enterprise Data Analytics & AI organization responsible for leading the development execution and interpretation of Marketing Mix Modeling (MMM) analyses. This role focuses on quantifying the impact of marketing investments across channels optimizing budget allocation and delivering actionable insights to inform strategic marketing decisions.
Working closely with marketing leaders and cross-functional teams the Senior Manager designs and implements MMM studies interprets complex model outputs and translates findings into clear actionable recommendations. By leveraging advanced statistical techniques and curated data assets this position ensures marketing strategies are grounded in robust data-driven insights and aligned with enterprise priorities. The Senior Manager combines deep expertise in MMM analytics with strong business acumen and exceptional communication skills to influence decisions and drive measurable impacthelping Marriott maximize marketing effectiveness and return on investment.

CANDIDATE PROFILE

Experience
At least 6 years of experience in analytics with a focus on marketing mix modeling or advanced marketing analytics.

Requirements on the Job

Bachelors degree in Business Analytics Statistics or related discipline.
Strong statistical and analytical skills including experience building and interpreting MMM models.
Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement.
Expertise in campaign attribution ROI analysis and incrementality testing.
Familiarity with performance measurement frameworks and marketing analytics platforms.

CORE WORK ACTIVITIES

Lead the design execution and interpretation of Marketing Mix Modeling projects to quantify the impact of marketing activities across channels.
Analyze MMM outputs to uncover trends optimize budget allocation and support strategic decisions across business units.
Translate model findings into insights and recommendations for business partners focusing on incremental value and ROI.
Support KPI definition customer health analysis and performance tracking using MMM methodologies.
Execute analytics projects that deliver MMM-driven insights to support business decisions within a defined area.
Review curated data and dashboards to identify trends anomalies and performance drivers relevant to MMM.
Conduct ad hoc analyses to address emerging business questions and opportunities related to marketing effectiveness.
Collaborate with business partners to define MMM analytical needs and priorities.
Ensure accuracy and integrity of data used in MMM analyses and reporting.
Communicate MMM insights effectively through presentations and executive-ready summaries.
Manage multiple MMM projects simultaneously and prioritize based on business impact.
Support development of KPI frameworks and measurement methodologies grounded in MMM principles.
Prepare and present MMM findings to stakeholders in a clear concise and visually compelling format.

MANAGEMENT COMPETENCIES
Leadership
Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develops and evaluates alternatives and solutions solves problems and chooses a course of action.
Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.
Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the companys service standards.
Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
oMarketing-The ability to generate a media strategy to positively impact customer relationships and business profitability
oBrand Management-The ability to generate media strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
oCommunications and Media-Knowledge of media production communication and dissemination techniques and methods. This includes alternative ways to inform and entertain
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
oComputer Skills - Uses basic computer hardware and software (e.g. personal computers word processing software Internet browsers etc.).
oMathematical Reasoning - Adds subtracts multiplies or divides quickly correctly and in a way that allows one to solve work-related issues.
oOral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
oReading Comprehension - Understands written sentences and paragraphs in work related documents.
oWriting - Communicates effectively in writing as appropriate for the needs of the audience.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.