Digital Marketing Analyst
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
The Parker Street Agency located in Tampa Florida and owned by Nexstars WFLA-TV is seeking a motivated and experienced Digital Marketing Analyst to plan launch optimize and report on our customers Digital campaigns. If you are an experienced Digital marketer desiring an outstanding opportunity this position is for you.
Job Responsibilities:
- Work with AEs to plan and build custom Digital marketing programs for their local and regional customers.
- Organize and launch campaigns through Nexstars digital platforms and trusted partners.
- Optimize live campaigns to meet each customers KPI goals.
- Provide monthly campaign reporting for each customer.
- Participate in high-level client-facing meetings as a digital expert.
- Communicate across internal departments and customers.
- Research client products services and current strategies to identify new opportunities for marketing and advertising campaigns
- Establish maintain and grow meaningful relationships with internal teams and client teams.
- Proven ability to work in a fast-paced and deadline-oriented business.
Requirements & Skills:
- 1 years of digital marketing experience is preferred
- Experience in launching and optimizing DSP campaigns. (ex. Amazon DSP The Trade Desk Vibe Google YouTube etc.)
- Experience in compiling monthly Digital reporting.
- Preferred experience in attribution marketing focused on measuring KPI (ex. Leads Sales Conversions Engagements etc.)
- Significant knowledge of the digital marketing product/ services offerings and effective use for clients
- Motivated enthusiastic self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication
- Ability to interact with high-level decision makers
- Solid Knowledge of web analytics tools like Google Analytics Adobe Analytics etc.
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up strong organizational skills and attention to detail
Required Experience:
IC
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
