Content Insights & SEO, Sr Analyst | Lonely Planet

Lonely Planet the worlds leading travel publisher is seeking a Content Insights & SEO Senior Analyst to join our digital team.

We inspire and guide millions of travelers across our social channels newsletters and more. Were looking for someone who thrives on data and insights someone who can turn numbers into narratives and help our editorial and marketing teams make smarter more strategic decisions about what we create and publish.

The Content Insights Senior Analyst will report to the Audience Development & Experience team and serve as the analytical backbone of our content strategy. Youll measure performance analyze trends and deliver clear recommendations that help us reach and engage travelers more effectively.

What Youll Do

• Continuously monitor and interpret SEO trends algorithm changes and search platform and discovery updates (including Google Apple and emerging search experiences) to proactively inform content strategy.
• Analyze audience behavior and traffic patterns to surface insights that inform content planning and optimization.
• Build and maintain dashboards to track content performance across search social and referral channels.
• Identify growth opportunities through keyword analysis content gap studies and competitive benchmarking.
• Evaluate the effectiveness of SEO AEO and GEO efforts; make actionable recommendations to improve performance.
• Own the creation and maintenance of the Editorial calendar in partnership with editorial leadership.
• Collaborate with editorial teams to translate insights into story ideas priorities and optimization strategies; provide inputs to editorial campaigns.
• Contribute to the development of testing frameworks for headlines metadata and publishing timing.
• Present regular performance summaries and insights to editorial and leadership teams.

What Were Looking For:

• 3 years of experience in content analytics SEO or audience development ideally in a media or publishing environment.
• Proficiency with analytics tools (Google Analytics Search Console Databricks).
• Comfort with data visualization and performance storytelling.
• Familiarity with keyword research tools (Ahrefs SEMrush etc.) and SEO best practices.
• Strong communication skills and the ability to collaborate with non-technical stakeholders.
• A curiosity about how audiences discover consume and engage with travel content.
• Passion for travel and for helping connect people to the joy of exploration.

Compensation:

This range reflects total cash compensation which may include base salary only or base salary plus target bonus depending on the role. Where eligible equity may also be offered separately and not included below. Actual compensation varies based on location experience and qualifications.

• Total Cash Compensation Range: $100000 $130000 per year

*New York City Total Cash Compensation Range: $100000 $145000 per year

Additionally the following benefits are provided by Red Ventures subject to eligibility requirements.

• Health Insurance Coverage (medical dental and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. Thats why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies spanning several U.S. businessesa joint venture in the health services industryand strategic investments in Europe. Their businesses include The Points Guy Lonely Planet Bankrate the Allconnect Platform RV Home Client Growth RV Growth & Transformation Sage Home Loans Corporation and more. Across the portfolio Red Ventures businesses deliver seamless digital experiences for consumers help Fortune 100 clients solve large-scale digital growth challenges and create world-class experiences and opportunities for employees. Learn more at follow @RedVentures on LinkedIn and Instagram.

At Red Ventures we believe diverse inclusive teams are better. To help you better understand our core values and beliefs we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a persons merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process please contact

If you are based in California we encourage you to read this important information for California residents linked here.

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