Research Analyst
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Job Location:
Salt Lake, UT - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Research Analyst plays a critical role in maximizing station revenue by transforming audience market and competitive data into actionable insights for Sales Marketing News and Promotions. This role owns the stations research functionensuring accuracy consistency and strategic application of data to drive pricing positioning and client success.
The ideal candidate is analytical detail-oriented and commercially minded with the ability to translate complex data into compelling stories that support sales growth.
Key Responsibilities
Research Management & Analysis
- Oversee analyze and maintain all audience market and competitive research using Nielsen PrimeLingo Comscore AdImpact and other industry tools.
- Ensure data accuracy integrity and consistency across all research platforms and reporting.
- Monitor ratings trends audience behavior market dynamics and competitive performance; proactively identify opportunities and risks.
Sales & Revenue Support
- Partner closely with the Director of Sales to update pricing inventory and market intelligence in WideOrbit Media Sales.
- Provide actionable research insights that support rate integrity inventory strategy and revenue optimization.
- Develop and maintain standardized research materials that clearly articulate the value of the stations brands and platforms.
Sales Presentations & Client Support
- Collaborate with sales leadership and account executives to create impactful data-driven sales presentations and custom proposals.
- Translate research findings into clear persuasive narratives that support client objectives.
- Work with internal teams to create proof-of-performance reports and post-campaign analyses for advertisers and agency partners.
Cross-Department Collaboration
- Serve as the primary research resource for Sales News and Promotions departments.
- Compile and distribute relevant ratings reports market insights performance highlights and trend analyses.
- Support newsroom and promotion teams with audience insights to inform content and scheduling strategies.
Strategic Insights & Communication
- Identify key audience stories and insights that differentiate the station in the marketplace
- Present findings in a clear concise and visually compelling manner to internal stakeholders.
- Stay current on broadcast digital and cross-platform measurement trends and evolving research methodologies.
Qualifications & Skills
- Bachelors degree in Marketing Communications Statistics Business or a related field (or equivalent experience).
- Experience working with Nielsen and broadcast media research tools preferred.
- Strong analytical skills with the ability to interpret and explain complex data.
- Proficiency in PowerPoint Excel and presentation design; experience with WideOrbit a plus.
- Ability to manage multiple priorities and deadlines in a fast-paced environment.
- Excellent written verbal and interpersonal communication skills.
- Commercial mindset with a clear understanding of how research supports revenue growth.
What Success Looks Like in This Role
- Sales teams confidently use research to win business and defend pricing.
- Leadership relies on research insights to guide strategy and decision-making.
- Clients clearly understand campaign performance and station value.
- Research is proactive not reactiveand directly tied to revenue outcomes.
#LI-Onsite
Required Experience:
IC
Key Skills
- Spss
- Data Collection
- R
- Stata
- Research Experience
- Statistical Software
- Data Mining
- Calculus
- Market Research
- Operations Research
- SAS
- Data Analysis Skills
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
