Deputy Head of Finance, Finance

This is a high-impact commercial-facing leadership position. As the Deputy Head of Finance you are the strategic co-pilot to the Country Manager. You will move beyond reporting numbers to owning profitability cash discipline and capital allocation across our service and e-commerce business models. You will be expected to use data to tell the story of where we are going not just where we have been.

What Youll Do

Core Responsibilities & Accountabilities

1. Strategic P&L Leadership

• Full Ownership: Direct the Vietnam country P&L with a granular focus on Gross Profit (GP) by business unit client and product.
• Performance Metrics: Monitor and improve GP per headcount (GP/FTE) and contribution margins.
• Strategic Decisioning: Define allocation logic for shared costs (SG&A) and provide clear Scale Fix or Stop recommendations for business units.
• Outcome: Transition business decisions from intuition-led to data-driven.

2. Cashflow & Working Capital Control

• Proactive Management: Own the rolling 12-week cashflow forecast with high precision.
• AR Strategy: Drive AR accountability by profiling client risk setting credit terms and establishing rigorous escalation protocols with Sales and Ops.
• Optimization: Manage unbilled revenue and WIP to improve the overall cash conversion cycle.

3. E-commerce Financial Governance

• Unit Economics: Build and maintain models that track contribution margin after platform fees logistics and ad spend.
• Burn Rate Clarity: Differentiate between accounting profit and actual cash burn to eliminate financial blind spots.
• Performance Partnering: Work with performance marketing teams on scenario planning to ensure every marketing dollar drives positive Operating Profit (OP).

4. Business Partnering & Scenario Planning

• Advisory: Act as a peer-level advisor to BU Heads stress-testing plans before execution.
• Forward-Looking Models: Build scenarios for headcount scaling vs. GP impact and revenue mix shifts (Service vs. E-com).
• Risk Mitigation: Identify and flag potential financial deviations 12 months in advance.

5. Regional Interface & Governance

• Credibility: Ensure timely monthly closes and audit readiness while representing Vietnam in regional discussions.
• Advocacy: Translate regional KPIs into local reality pushing back when regional metrics conflict with local business sustainability.

6. Team Transformation

• Leadership: Transition the local finance team from traditional accounting to a business finance powerhouse.
• Scalability: Implement tools and dashboards to reduce reliance on manual Excel workarounds.
  
  

Who You Are

• Bachelors Degree is required
• CPA qualification (or equivalent professional accounting certification) is required.
• Experience leading a big scale team (8 - 10 members)
• Ownership Mentality: Proven track record of owning a P&L with direct impactnot just reporting on it.
• Deep understanding of GP mechanics SG&A allocation and unit economics.
• Experience in high-growth non-linear models (E-commerce Platforms or Performance-based agencies).
• The ability to challenge senior BU leaders constructively using data to influence commercial outcomes.
• Good communication skills both Vietnamese and English

Why Youll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Quarterly Annual MVP Awards (prizes up to 5000USD)
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional active international and dynamic environment

Required Experience:

Director