Lead Analyst Campaign Analytics
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Job Location:
Mandaluyong - Philippines
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Emersons 130 years of history have been filled with achievements and challenges that have driven innovative thinking and bold transformations molding us into the company we are today. By joining us as a Lead Analyst Campaign Analytics you will support marketing efforts by collecting analyzing and reporting on data from campaigns websites and social media to identify trends track key performance indicators (KPIs) and help optimize strategies. You will maintain da
shboards pull data from multiple sources assist with A/B testing conduct competitor analysis and present insights to the team requiring strong analytical skills for data-driven decision-making.
If this sounds like a perfect fit for you apply now and join our team in Mandaluyong City Philippines!
In This Role Your Responsibilities Will Be:
- Collect clean integrate and maintain customer data from various sources (web email social search) in the marketing database.
- Integrate customer data identify trends and patterns and make recommendations for improvement.
- Create and maintain regular performance reports and dashboards in Power BI for stakeholders visualizing data for clarity.
- Assist in tracking campaign metrics tagging digital assets (Google Tag Manager) and analyzing A/B tests to improve results.
- Conduct competitor analysis and research market trends to inform strategy establish benchmarks and keep up with marketing trends and best practices.
- Work closely with Marketing DCX Commercial Excellence and Digital Intelligence teams to support Emersons Enterprise Business Unit and World Area marketing activities.
Who You Are:
You have a strong drive for results and exhibit passion and enthusiasm to get things done. You are a proactive self-starter with a high level of commitment to exceeding expectations. You can efficiently carry out tasks independently and generate accurate high-quality reports. You can proficiently communicate ideas and influence both internal and external customers. Youre interpersonally savvy and able to collaborate and efficiently work with people at any level in a multicultural environment.
For This Role You Will Need:
- Bachelors degree in Marketing Business Administration or a related field with strong analytics background.
- 12 years of experience in Business Intelligence Report Automation and Data Analytics.
- Strong data storytelling and data visualization skills.
- Strong quantitative skills and analytical abilities.
- Strong communication skills with the ability to explain complex data to non-technical stakeholders.
- Proficiency in Microsoft Office Applications especially Excel.
- Familiarity with Power BI or similar data visualization tools.
Preferred Qualifications that Set You Apart:
- Knowledge of digital marketing in a B2B environment is a plus.
- Proficiency in Google Analytics Google Ads Hootsuite and similar digital analytics tools is a plus.
Our Culture & Commitment to You
At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans a variety of medical insurance plans Employee Assistance Program employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.
#LI-Hybrid
Required Experience:
IC
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Emerson has refocused its business portfolio to deliver solutions that bring greater value to our customers. About Emerson We concentrate on the most complex, profound challenges facing the world in the process, industrial, commercial and residential markets. Our global talent, best-i ... View more
