Senior Manager, Communications Phorm
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Job Location:
Saint Louis, MI - USA
Monthly Salary:
$ 104800 - 124450
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY: $104800 - $124450 bonus and long-term incentive eligible
COMPANY:
ROLE SUMMARY:
Reporting to the Sr. Director of Marketing Phorm theSenior Communications Manager Phorm will serveas the brand steward for Phorm. This role owns the intersection of flavor strategy consumer insights and can (packaging) marketing. Youll translate consumer trends performance data and cultural cues into winning flavors while ensuring every can tells a compelling story on shelf and in hand. From concept to launch youll help shape what we make and how it shows up.
JOB RESPONSIBILITIES:
Flavor Insights & Strategy
Lead flavor trend discovery using consumer insights market data and cultural signals
Identify white-space opportunities and recommend new flavor concepts
Partner with key stakeholders to guide flavor development testing and optimization
Own flavor performance analysis post-launch (velocity repeat feedback)
Build flavor roadmaps aligned with brand strategy and retail priorities
Can & Packaging Marketing
Own can storytellingfrom flavor naming to on-can copy and visual cues
Translate flavor insights into compelling shelf-stopping packaging
Partner with design teams to develop can graphics that drive trial and recognition
Ensure packaging aligns with brand voice claims and regulatory requirements
Optimize cans for different channels (convenience grocery e-comm limited editions)
Launch & Cross-Functional Leadership
Lead go-to-market planning for new flavors and limited releases
Support innovation sell-in decks with insight-backed flavor and packaging rationale
Work closely with key stakeholder teams to ensure timelines costs and feasibility
JOB QUALIFICATIONS:
3-6 years in CPG beverage or food innovation/brand marketing
Strong understanding of flavor trends consumer insights and packaging strategy
Experience launching new products or flavors end-to-end
Ability to turn data into clear creative direction
Passion for beverage culture taste and challenger brands
WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts.
Life Insurance and Disability Income Protection.
Generous Parental Leave and FMLA policies.
401(k) Retirement Savings options with a company matching contribution.
Chance to work in a fast-paced environment among a company of owners.
Free Beer!
Required Experience:
Senior Manager
Key Skills
About Company
America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.
