Senior Manager, Communications Phorm

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY: $104800 - $124450 bonus and long-term incentive eligible

COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. Thats right over 100 of Americas most loved brands to be exact. But theres so much more to us than our top-notch portfolio of beers seltzers and more. We are powered by a 19000-strong team that shares our passion to create a future with more cheers. We look for people with talent curiosity and commitment and provide the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:

Reporting to the Sr. Director of Marketing Phorm theSenior Communications Manager Phorm will serveas the brand steward for Phorm. This role owns the intersection of flavor strategy consumer insights and can (packaging) marketing. Youll translate consumer trends performance data and cultural cues into winning flavors while ensuring every can tells a compelling story on shelf and in hand. From concept to launch youll help shape what we make and how it shows up.

JOB RESPONSIBILITIES:

Flavor Insights & Strategy

• Lead flavor trend discovery using consumer insights market data and cultural signals

• Identify white-space opportunities and recommend new flavor concepts

• Partner with key stakeholders to guide flavor development testing and optimization

• Own flavor performance analysis post-launch (velocity repeat feedback)

• Build flavor roadmaps aligned with brand strategy and retail priorities

Can & Packaging Marketing

• Own can storytellingfrom flavor naming to on-can copy and visual cues

• Translate flavor insights into compelling shelf-stopping packaging

• Partner with design teams to develop can graphics that drive trial and recognition

• Ensure packaging aligns with brand voice claims and regulatory requirements

• Optimize cans for different channels (convenience grocery e-comm limited editions)

Launch & Cross-Functional Leadership

• Lead go-to-market planning for new flavors and limited releases

• Support innovation sell-in decks with insight-backed flavor and packaging rationale

• Work closely with key stakeholder teams to ensure timelines costs and feasibility

JOB QUALIFICATIONS:

• 3-6 years in CPG beverage or food innovation/brand marketing

• Strong understanding of flavor trends consumer insights and packaging strategy

• Experience launching new products or flavors end-to-end

• Ability to turn data into clear creative direction

• Passion for beverage culture taste and challenger brands

WHY ANHEUSER-BUSCH: At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years we have delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments and as a leading American manufacturer and the nations top brewer we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only brewer that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts.

• Life Insurance and Disability Income Protection.

• Generous Parental Leave and FMLA policies.

• 401(k) Retirement Savings options with a company matching contribution.

• Chance to work in a fast-paced environment among a company of owners.

• Free Beer!