Associate Marketing Manager Passenger Car
Share
Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
KEY EXPECTED ACHIEVEMENTS
Business Partnering & Co-Development (adopt and adapt)
Assists the stakeholders in the development of value propositions and provide support on the marketing strategy.
Works closely with stakeholders to understand customers goals and ensure they get the full value from the solution and the right Sales support.
Works closely with stakeholders to help define user stories training etc.
Monitors service/partnership arrangements to ensure that the objectives remain on target . Escalates problems when applicable.
Facilitates open communication/discussion between stakeholders (KAM Service Consultant sales customer partnersetc) using feedback to assess the situation and propose rectification .
Branding and Segment operational management of Go To Market
Gathers information from the customer to understand their needs and detailed requirements.
Provide feedback concerning gaps in the G2M approved marketing strategy in order to ensure clarity and alignment between the stakeholders
Own the ongoing analysis (volumes Share of market competitive landscape).
Use customer data to identify and segment locally the customers/end-users/market.
Identifies customers to be targeted by the service offerings according to the segment defined.
Steer the service demand estimates and assist in the commercial steering (S&OP PILCO).
Manages and facilitates communication between colleagues to meet the objective/goal.
Deploy the Customer Experience strategy defined by the CEM/Marketing
Provide input and make recommendations to the right market pricing
Run and Improve
Monitors service offer/brand awareness/performance to help identifying possible changes in service strategy.
Collaborate with BSM/Operations by providing recommendation for enhancing/updating the service offer and collaborate
Work in conjunction with Training to ensure the implementation and awareness the service offers.
Manages the service Marche Courante and Run & Improve cycle including service level agreements with various stakeholders.
Implement new offers (product launches/services) and continue to monitor and promote existing offers
Engage Sales Force in the launch execution of new offers and provide corrective measures as needed through the Pilotage process perform analysis and present recommendations to Senior Staff.
Execute new service launches assuming leadership role from BSM post- G2 consistent with Marketing strategy approved at G2
Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Les pneus MICHELIN et services adaptés à votre mobilité. Trouvez le bon pneu pour votre véhicule, les conseils de nos experts, et les revendeurs en France
