I. Purpose
The Digital Content Manager facilitates content management for ASHAs websites and is responsible for supporting the development editing and maintenance of content including training and user support of office staff in the use of the content management system and other online tools. The Digital Content Manager ensures that ASHAs websites are well organized up-to-date and accessible as well as defines strategies for presentation enhancements.
II. Key Responsibilities
- Develop and maintain ASHA website ecosystem through ASHAs content management systems and serve as a resource with respect to writing style and content structure.
- Oversee information architecture (IA) search engine optimization (SEO) and accessibility for ASHAs digital content.
- Collaborate with the user experience team and digital strategist team to implement new sites content and architecture to support strategic initiatives and association campaigns.â
- Manage online projects involving staff from the Communications Team other ASHA teams and units.
- Maintain and implement an editorial style guide for ASHA digital content and support the development and maintenance of user experience design standards and guidelines for ASHA digital content.
- Working closely with other members of the Digital Production team manage the distributed publishing program at the National Office including training of staff on the content management system.
- Provide user and technical support for content management systems and coordinate with vendor and IS support staff as needed to resolve issues.â
- Document this roles standard operating procedures.
- Collaborate with the digital strategist team on homepage updating of news and features and other landing pages as needed across the web ecosystem. Provide support for crisis communications team to disseminate information and other updates as needed.
IV. Autonomy & Decision Making:
Incumbent will receive projects and priorities from the implementation of those projects considerable latitude will be given.
V. Qualifications & Skills
Qualifications:
Knowledge typically acquired through:
- A minimum of 4 years experience developing and maintaining websites in a professional environment (association or non-profit preferred)
- Relevant experience in editing and writing
- Continuing education in the field of content strategy information architecture and search engine optimization
- B.A./B.S. (communications degree preferred) or relevant professional experience
Skills
- Expert familiarity with current digital technologies
- Professional experience with at least one enterprise-level content management system.
- Expert knowledge of HTML and a variety of HTML authoring tools.
- Basic knowledge of web development coding standards (e.g. Bootstrap Framework CSS XML JQuery ) is helpful.
- Familiarity with web analytics platform such as Google.
- Demonstrated excellence in web writing and editing
- Experience with Windows Microsoft Office applications (Word PowerPoint Excel) and Adobe Acrobat
- Experience using Photoshop or other imaging softwareâ
- Advanced knowledge of multimedia content delivery technologies
- Familiarity with principles of page layout and design is helpful
- Advanced knowledge of usability and user experience design is helpful
VI. Universal Expectations of ASHA Staff
At ASHA we believe in working together to make well-informed decisions that will advance the association and the discipline of human communication sciences and disorders; teamwork is vital to achieving our mission vision and maximizing impact. As committed stewards of the organization we care deeply about our professions members and staff and building a strong and welcoming community. We strive to ensure that everyones voice is heard and valued. We are dedicated to helping each other grow and innovate by encouraging open communication and continual learning. Our focus is on delivering excellent service and value to members advancing equity and promoting diversity inclusion and the power of science and research.
VII. Equal Employment Opportunity (EEO)
ASHA is an equal opportunity employer. As such it is ASHAs policy to provide equal opportunity to all qualified applicants and employees without regard for race sex (including pregnancy and gender identity) national origin religion marital status disability veteran status age sexual orientation or LGBT status genetic information citizenship or any other factor protected by applicable federal state or local laws and ASHAs Bylaws. This policy applies to recruiting hiring transfer promotion compensation and benefits upward mobility training and development access to facilities termination and other personnel actions.
VIII. Disclaimer
This job description reflects the primary responsibilities of the job but is not a detailed description of all duties which may be required of someone in the position. All ASHA staff are expected to take on additional responsibilities from time to time and to help their colleagues.
Required Experience:
Manager
I. PurposeThe Digital Content Manager facilitates content management for ASHAs websites and is responsible for supporting the development editing and maintenance of content including training and user support of office staff in the use of the content management system and other online tools. The Dig...
I. Purpose
The Digital Content Manager facilitates content management for ASHAs websites and is responsible for supporting the development editing and maintenance of content including training and user support of office staff in the use of the content management system and other online tools. The Digital Content Manager ensures that ASHAs websites are well organized up-to-date and accessible as well as defines strategies for presentation enhancements.
II. Key Responsibilities
- Develop and maintain ASHA website ecosystem through ASHAs content management systems and serve as a resource with respect to writing style and content structure.
- Oversee information architecture (IA) search engine optimization (SEO) and accessibility for ASHAs digital content.
- Collaborate with the user experience team and digital strategist team to implement new sites content and architecture to support strategic initiatives and association campaigns.â
- Manage online projects involving staff from the Communications Team other ASHA teams and units.
- Maintain and implement an editorial style guide for ASHA digital content and support the development and maintenance of user experience design standards and guidelines for ASHA digital content.
- Working closely with other members of the Digital Production team manage the distributed publishing program at the National Office including training of staff on the content management system.
- Provide user and technical support for content management systems and coordinate with vendor and IS support staff as needed to resolve issues.â
- Document this roles standard operating procedures.
- Collaborate with the digital strategist team on homepage updating of news and features and other landing pages as needed across the web ecosystem. Provide support for crisis communications team to disseminate information and other updates as needed.
IV. Autonomy & Decision Making:
Incumbent will receive projects and priorities from the implementation of those projects considerable latitude will be given.
V. Qualifications & Skills
Qualifications:
Knowledge typically acquired through:
- A minimum of 4 years experience developing and maintaining websites in a professional environment (association or non-profit preferred)
- Relevant experience in editing and writing
- Continuing education in the field of content strategy information architecture and search engine optimization
- B.A./B.S. (communications degree preferred) or relevant professional experience
Skills
- Expert familiarity with current digital technologies
- Professional experience with at least one enterprise-level content management system.
- Expert knowledge of HTML and a variety of HTML authoring tools.
- Basic knowledge of web development coding standards (e.g. Bootstrap Framework CSS XML JQuery ) is helpful.
- Familiarity with web analytics platform such as Google.
- Demonstrated excellence in web writing and editing
- Experience with Windows Microsoft Office applications (Word PowerPoint Excel) and Adobe Acrobat
- Experience using Photoshop or other imaging softwareâ
- Advanced knowledge of multimedia content delivery technologies
- Familiarity with principles of page layout and design is helpful
- Advanced knowledge of usability and user experience design is helpful
VI. Universal Expectations of ASHA Staff
At ASHA we believe in working together to make well-informed decisions that will advance the association and the discipline of human communication sciences and disorders; teamwork is vital to achieving our mission vision and maximizing impact. As committed stewards of the organization we care deeply about our professions members and staff and building a strong and welcoming community. We strive to ensure that everyones voice is heard and valued. We are dedicated to helping each other grow and innovate by encouraging open communication and continual learning. Our focus is on delivering excellent service and value to members advancing equity and promoting diversity inclusion and the power of science and research.
VII. Equal Employment Opportunity (EEO)
ASHA is an equal opportunity employer. As such it is ASHAs policy to provide equal opportunity to all qualified applicants and employees without regard for race sex (including pregnancy and gender identity) national origin religion marital status disability veteran status age sexual orientation or LGBT status genetic information citizenship or any other factor protected by applicable federal state or local laws and ASHAs Bylaws. This policy applies to recruiting hiring transfer promotion compensation and benefits upward mobility training and development access to facilities termination and other personnel actions.
VIII. Disclaimer
This job description reflects the primary responsibilities of the job but is not a detailed description of all duties which may be required of someone in the position. All ASHA staff are expected to take on additional responsibilities from time to time and to help their colleagues.
Required Experience:
Manager
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