GBH enriches peoples lives through programs and services that educate inspire and entertain fostering citizenship and culture the joy of learning and the power of diverse perspectives.

At GBH we believe in the advantages of coming together to build community mentor and learn from colleagues and connect more deeply with our mission. As a result the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week every Tuesday and Wednesday Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

NOVA is the most popular primetime science series on American television demystifying the scientific and technological concepts that shape and define our lives our planet and our universe. The PBS series is also one of the most widely distributed science programs around the world and is a multimedia multiplatform brand reaching more than 55 million Americans every year on TV and online.

The Digital Media Team expands on the brands 50-year legacy bringing NOVAs important and inspiring stories of human ingenuity exploration and the quest for knowledge to new platforms and audiences. NOVA is committed to making the scientific enterprise accessible to all and the Digital Media Team plays an important role in ensuring that NOVAs content reaches and engages everyone with an interest in the awe and wonder of science.

NOVA is a production of GBH Boston; more information can be found at or by following NOVA on YouTube Facebook TikTok or Instagram.

JOB OVERVIEW

The Audience Development Specialist will support audience development and social media efforts for NOVA. Under the direction of the Manager Audience Development the Audience Development Specialist will support copywriting for all digital platforms weekly newsletter production image research for show art and thumbnails social media scheduling and other related needs to support NOVAs audience growth and engagement efforts.

RESPONSIBILITIES

Write copy for social media and newsletter

Schedule weekly newsletter as well as bonus newsletters

Schedule social media posts as needed

Write program descriptions for NOVA episodes digital series and other digital content as needed

Conduct image research for title treatments and thumbnails related to new NOVA episodes podcasts and digital video

Create and A/B test thumbnails for YouTube

Create image assets for content promotion in all necessary formats for distribution to PBS GBH and other stakeholders

Promote NOVAs digital content with all stakeholders across the network (station relations PBS etc); deliver all digital assets across the system as needed

Support management of paid campaigns on social platforms and social monetization efforts

SKILL SET

Ability to meet time-sensitive deadlines and effectively keep track of many tasks at once

Solid writing and editing skills with the ability to quickly distill and articulate the most engaging elements of a story tailored to relevant audiences

Strong familiarity with social media platforms

Creative approach to problem solving; entrepreneurial and collaborative attitude

Basic familiarity with Adobe Photoshop preferred

EDUCATION AND EXPERIENCE

1-3 years of relevant experience preferably with interest/experience in science programming.

Experience with a newsletter scheduling tool preferred (eg. Mailchimp)

Experience creating social content and writing social copy for media companies preferred

Bachelors degree or equivalent work experience required.

JOB SPECIFICS

Staff position

Hybrid position

LOCATION

1 Guest Street Boston MA 02135

Thispositionis located in Boston MA and requires on-site presence.

Salary Range

Compensation offered within this range is determined by skills experience and internal pay equity.