Global Brand Director sHTG

The role will lead the global disease state awareness and education (DSA/E) strategy for highvisibility global brand (sHTG) shaping the market through insightled unbranded campaigns credible educational resources and meaningful clinician engagement. Partnering across Medical Market Access Regulatory Compliance Legal and Finance plus regional teams and affiliate commercial teams youll turn insights into highquality programs that elevate clinical understanding clarify patient pathways and pave the way for successful adoptionwhile maintaining the highest standards of compliance.

This is a senior individual contributor leadership role designed to own DSA/E and colead launchcritical workstreams in close collaboration with the overall asset launch leadership.

• Define and continuously refine the global DSA strategy for sHTGcraft the evidencebased narrative identify knowledge gaps and translate insights into omnichannel education that shapes understanding and treatment pathways.
• Embed DSA plans into the Global Commercialization Plan and annual brand planning aligning with asset milestones and lifecycle priorities.
• Lead creation of unbranded campaigns HCP learning journeys modules and toolkits (slides leavebehinds videos digital experiences); ensure scientific accuracy with Medical and external experts.
• Orchestrate efficient approval review and content governance using enterprise approval systems 
• Lead a globally orchestrated omnichannel activation of diseasestate educationowning media strategy and purchasing (paid search programmatic social endemic HCP channels) and the centralized creation of global master assets
• Drive compliant localization dissemination and optimization with regions and affiliates to ensure consistent narrative efficient spend and measurable impact across markets
• Partner with KOLs/HCPs to pressuretest the story cocreate education; ensure a consistent compliant scientific narrative across channels and geographies.
• Build strong twoway partnerships with regions and affiliatescapture local insights adapt global assets and upskill field teams through launchreadiness training and clear playbooks
• Own the commercial diseaseeducation presence at priority congresses: booth design and education and scientific exchange in partnership with Medical and agencies
• Commission and synthesize market research/analytic readouts to inform DSA decisions; define KPIs (awareness reach engagement quality referral intent content effectiveness) and optimize based on data
• Manage the budget for DSA programs; forecast track ROI and reallocate for impact while operating to SOPs industry codes and corporate values

Qualifications :

• Proven experience in global pharmaceutical brand management ideally with cardiometabolic experience
• Solid understanding of pharmaceutical marketing principles and compliance frameworks
• Demonstrated expertise in unbranded/disease state education: strategy content development KOL engagement congress planning and field enablement in a matrix environment
• Strong digital capability across CRM content platforms and multichannel engagement
• Proficiency with approval systems and compliant content workflows (e.g. Veeva)
• Excellent communication and influence across functions cultures and seniority levels
• Proven ability to work crossfunctionally lead without authority and manage complexity
• Strong analytical skills; comfortable interpreting clinical and market data to guide decisions and measure impact
• Strong team player with the ability to work independently while maintaining high accuracy and accountability.
• High energy creativity agility and a proactive solutionsorientated mindset
• Travel requirement is approximately 20%

Additional Information :

All Sobi employees need to demonstrate behaviors in line with Sobis core values: Care Ambition Urgency Ownership and Partnership. Are you ready to be on the Sobi team Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us

We are a global company with over 1900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins and a Board with a stellar track record were ready to take on the worlds diseases ailments and adversity. Our people believe they have the power to make a positive impact in others lives because thats exactly what we do here. If youre seeking a career that taps into your talents in a way that makes the world a better healthier place we just may have a job for you.
We know our employees are our most valuable asset and our culture conveys that. We offer a competitive benefits package to support the health and happiness of our staff.

Sobi Culture

At Sobi we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one but we know we cant change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients partners and stakeholders across the entire value chain. Together we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

Remote Work :

Yes

Employment Type :

Full-time