Zonal CASC Head-South B
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Posted on:
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Vacancies:
1 Vacancy
Job Summary
Job Purpose
Job Purpose Description
JB: 9
Location: Bangalore
Responsibilities: Responsible for 3 logical states - Karnataka A Karnataka B and Kerala
Job Context & Major Challenges
White Cement Industry is in excess capacity and operating at 60% capacity. White Cement application awareness is very low. Substitutes are replacing white cement applications as white cement is not an end product. White Cement is not a necessary as is the case with grey cement. All Govt. specifications (applications) are mainly towards low priced grey cement based applications. Threat of imported white cement. The demand is reducing because of customers preference for ceramic tiles marble floorings and trendy exterior finishes.
Birla White has a strong brand image selling at premium price at few locations.
The job is ensuring Customer and Application support Services in the respective zone in order to enhance image of the products and the organisation and increase sales and create customer delight. The job plays an important role in creating awareness among the customers by way of providing/imparting technical knowledge making them hassles free by undertaking jobs on turnkey basis and satisfying them on the issues of complaints of quality. Promoting white cement applications and new products on sites through sampling visiting influencers architects builders sites. Developing applicators organizing & conducting promotional activities for influencers architects builders for tender approval.
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Accountability - Brand Building & Development of applicators | Plan supervise & co-ordinate the endorsement of product tender verification training program and skill enhancement program for applicators * Endorsement of Birla White Cement Wall Care Putty and other products in the SOR/BOQs (Schedule of rates / bill of quantities) of various Govt. / Semi Govt. / Undertaking / Pvt. Organizations as well as in Tender Verification activities. * To Create the market for wall Care putty and other products in the Non-Trade segment. * Entering Rural markets and Export potential in high growth markets. * Training & development of new applicators for white cement applications new products on a regular basis in the assigned sales area * Implementing Vikas schedules * Organizing and conducting training sessions for applicators for review & skill enhancement at head quarter level. |
| KRA2 | Customer service | Plan supervise & co-ordinate Customer services by providing effective customer care to enhance customer loyalty & satisfaction * Visiting & supervising sites for better execution of job * Finding solutions to the customers problems & issues * Attending product & execution related complaints |
| KRA3 | Demand generation | Plan supervise & co-ordinate demand generation activities. * Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters & Masons Meet trade exhibitions customer awareness camps counter meets etc as per plan * Conversion of various applications to BW applications by casting samples follow up & providing applicators for execution for increasing white cement market potential * Ensuring sampling of white cement applications new products in coordination with Projects personnel for their approval * Providing handy samples of various white cement applications new products to retail team for promotion through retail network. * Arranging samples of various finishes for trade exhibitions and customer awareness camps etc. * Conducting purity campaigns to educate our customers and enhancing the brand image |
| KRA4 | Attending Customer Quality Complaints | To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer. * Visit to site and physically examine the application sites. * To organize testing of product through R&D. * Feedback to Customer & Head CASC of the allocated zones. Regular testing of product through independent laboratory. |
| KRA5 | CRM | CRM & appraising the management regarding competitors activities * To organize Technical Presentations at civil Engineering and Architectural Colleges/Institutions for brand building and product promotion and encouraging young Architects for Participation in YUVA Ratna Award Function. * Organizing and conducting factory visits of applicators to ensure their loyalty * Providing technical support to direct users & helping them in getting better quality for maintaining good relations * Monitoring competitors product quality by collecting samples and sending the same to factory for analysis * Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis. * Constant touch with Industrial Consumers and key Customers. |
| KRA6 | Training | Plan supervise & co-ordinate training sessions for Team members. * Organizing and conducting training sessions for team members for white cement applications new products * Solving the product & applications related problems & queries of team members on a regular basis. |
Required Experience:
Manager
Key Skills
- Children Activity
- Brand Management
- Customer Care
- Administrative Services
- Biomedical
- Corrosion
About Company
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